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DR Sumira Riaz

Health Psychologist and Patient Engagement Consultant, Unboxed Psychology

My name is Sumira Riaz and I’m a Chartered Health Psychologist & Cognitive Behavioural Therapist, for the last 16 years and working as a Patient Engagement Consultant at Unboxed Psychology. I joined the patient engagement interest group (PEIG) 6 years ago and am so proud of all the great work the group have and are doing in this space.

Working in this space has provided me with ample opportunities to demonstrate effective cross collaborations and partnerships with industry and advocacy. Patient engagement has been evolving over the years and the importance of engaging with patients/patient groups has been elevated significantly.

My interest and passion has focused on behaviour science and how attribute modelling using health psychology models can further enhance our knowledge on how to support patients/caregivers more effectively- personalising support based on patient preferences Vs a top-down approach.

I look forward to connecting with others in this space and learning more.

Rosanna Forrest

Director specialising in patient engagement

Rosanna is a Director specialising in patient engagement, with deep experience embedding the patient voice across global, regional, and UK programmes. She has worked extensively across chronic, rare, and complex conditions, partnering closely with patient advocacy groups and patient representatives to co‑create insight‑driven initiatives that reflect real community needs. Her commitment to meaningful collaboration and her strategic approach to engagement will be invaluable as the group continues to grow its impact.

Katie Breen

Senior Patient Writer

Katie is a Senior Patient Writer with experience spanning the NHS, clinical trials, and the pharmaceutical industry. She is passionate about helping patients access the right support at the right time, in language that feels clear, human, and genuinely supportive. A strong believer in the power of collaboration, Katie is excited to co‑lead the group and help shape work that is both meaningful and practical for all stakeholders.

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Would you be interested in assisting with this Best Practice Sharing Initiative?

Please contact us if you would be interested in helping to shape and deliver this important initiative and have best practice examples that you could share. We will liaise with you to discuss the confidentiality of your example and to organize the best way to capture your experiences.

If you have a particular question related to Patient Engagement or would like to submit a topic for us to consider please contact us.

The Value of Patient Insights to Industry

Emma Sutcliffe, Global Patient Officer at Ipsen and Mark Bradley, CEO at PeopleWith, joined patient engagement interest group member and AVP, Strategic Solutions at Exeevo, Chris Wade, to discuss the value of patient insights and how they are used in industry.

DR Sumira Riaz

Rosanna Forrest

Katie Breen

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Latest videos

The Value of Patient Insights to Industry

Latest articles

Pursuing a patient-first mindset in medicine development

PM Society Patient Engagement Interest Group new co-chair Sumira Riaz

Top tips for PM Society Digital Awards Patient categories from former judges!

Putting patient-centred thinking at the heart of clinical trials

PM Talk Podcast 5 7th December 2023: Behind the scenes judging award-winning patient campaigns

The Value of Patient Insights to Industry webinar

The changing landscape of patient engagement: Views from a global patient advocate

PM Society appoints new co-Chair to the Patient Engagement Interest Group

The changing landscape of patient engagement: Views from a professional in drug development

Measuring Patient Engagement – Opening the Can of Worms!

PEIG Report

Webinar: The power of partnerships in patient engagement

PM Society appoints new co-Chair to the Patient Engagement Interest Group

Reasons why pharma should re-evaluate the role of the pharmacist

5 things you should consider to support pharmacies

The Impact of COVID-19 and Telehealth on Patients from

How to improve your patient-facing materials

What do patients look for in health information?

How doctors use health information in and before a consultation

Perceptions of patients’ use of health information before a consultation

How doctors use health information in and after a consultation

Practical Steps to move beyond the talk

Patient Engagement 2017 Survey Results

Empowered patients improve outcomes

What patients want - 2018 survey results

A real world snapshot beyond the talk

What does an informed patient mean for healthcare?