The PM Society Sustainability Group seeks to educate, inform, and engage PM Society members and non-members on this vital issue – to accelerate an industry-wide movement towards sustainability at the scale and pace required by the science.   In particular, the Group focuses on the impact of climate change on health and the pharmaceutical sector, and how this shapes the agency role as advisors and agents of change.

The Group’s purpose is to support and encourage PM Society members – and the wider healthcare communications sector – to take active steps in adopting sustainable business practices, and to develop and deliver on commitments to reduce carbon emissions and other climate impacts, in recognition of the immediate, near- and long-term risks the climate crisis poses to business, public health, and society at large.

2022 is the first year and the Group is planning a series of activities, events and practical tools aimed at:

  • Supporting healthcare communications agencies to take action as businesses, employers, and service providers to pharmaceutical/healthcare clients.
  • Increasing understanding of ‘what sustainability means’ to the pharmaceutical industry, so we can better support and guide our clients as communications and marketing experts.

The Group is co-run by Lyn Cruickshank, MD at Wallace Health and Ed Kos, Senior Account Director at 90ten. 

“There is a lot of great work happening already, in member agencies and by many of us as individuals. The Sustainability Group will unite our efforts and focus on the issues that have greatest impact on health and the pharmaceutical sector.  We want every member to actively participate, and every client to benefit from our initiatives, so together we can make change happen faster and feel good about our contribution.”

 We welcome ideas and participation from everyone who wants to get involved.

Contact is us now Lyn Cruickshank ( or Ed Kos (

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