The Value of Patient Insights to Industry webinar

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Emma Sutcliffe, Global Patient Officer at Ipsen and Mark Bradley, CEO at PeopleWith, joined patient engagement interest group member and AVP, Strategic Solutions at Exeevo, Chris Wade, to discuss the value of patient insights and how they are used in industry.

You can view our the on-demand webinar below:

Emma Sutcliffe

Emma Sutcliffe

Global Patient Officer at Ipsen

Emma Sutcliffe is a graduate of Medical Biochemistry from the University of Leicester Medical School, U.K. and has worked in the development of medicines in the pharmaceuticals sector since 1995. A global leader in patient engagement and one of the most cited experts about patient and caregiver insights, Emma also lectures at the University of Cambridge, U.K. regarding implementation of patient needs in clinical research. With multiple tenures in several Pharma companies, Emma oversees integration of the patient voice and creation of long-term patient support programmes that address both health inequity and social determinants of health to improve outcomes for patients.

Mark Bradley

Mark Bradley

CEO at PeopleWith

Founder of Visiblegy and PeopleWith and TEDx speaker. 10+ years working as a registered nurse in the NHS followed by 20+ years commercialising brands in the pharmaceutical industry. An experienced commercial lead with a focus on how data and insights drive commercial excellence with patients at the core. PeopleWith drives patient collaboration with healthcare providers and life science companies through engagement and activation to optimise better treatment outcomes. Passionate about the application of patient profiling to inform strategies across the lifespan of medicine journeys to design patient centric clinical trial protocols and brand commercialisation.