In this PM talk, we hear from guest speakers Gillian O’Brien from GSK and Stuart Collins from Langland about their experiences judging patient campaigns for the PM Society’s awards. Speaking with hosts from the PM Society Patient Engagement Interest Group, Chris Wade and Shai Blackwell, this conversation explores:

  • The differences when judging patient campaigns versus healthcare professional (HCP) campaigns and challenges for judges when switching between the two audiences
  • The importance of providing context about the patient community the campaign aims to serve within the entry and how it can help your chances of winning
  • How a campaigns effectiveness is judged, including which metrics to focus on and crucially which ones you can leave out to save on that precious word count!

An excellent 30 minute watch if you’re designing and creating patient campaigns, and even more so if you’re writing award entries for patient campaigns.