Digital

Advancing Standards, Together: PM Society 2025 Impact Report

Released at a pivotal moment for UK healthcare marketing, Advancing Standards, Together reflects a sector moving decisively toward measurable impact, clearer professional standards and stronger operating discipline.

How to get on a HCP’s guestlist

Never before has it been so difficult for the Pharmaceutical industry to engage with Healthcare Professionals (HCPs); yet never has there been a greater need for clear and meaningful communication in the ever increasing noise and complexity.

How the PM Society Digital Interest Group Used AI to Create AI Articles Can AI Help Write About AI?

At the PM Society Digital Interest Group (DIG), we set out to explore the role of AI in pharma marketing—not just by discussing it but by using AI to help write the very articles we were producing. This was far more than a writing exercise; it was an experiment in collaboration between human expertise and machine intelligence.

The Future of Pharmaceutical Marketing: Breaking Down Barriers for a Cohesive Strategy

The PM Society Digital Interest Group are pleased to share an article that challenges how effective our industries approach is to marketing.

Strategic Implementation of AI in Pharma: A Roadmap to Long-Term Success

Artificial intelligence is reshaping the pharmaceutical industry, offering powerful solutions to improve marketing, medical affairs, and operations. This article provides actionable insights for pharmaceutical professionals, through real-life examples.

AI in Pharma Communications: Real-World Success Stories and Advanced Applications

The pharmaceutical industry is beginning to realise the transformative power of artificial intelligence (AI) in enhancing customer engagement. In the first article, we explored basic AI applications, such as using generative AI for content creation and data analysis.

Demystifying GenAI: What It Is and Why It Matters to Pharma Marketers

Artificial Intelligence (AI) is revolutionising various industries, and pharmaceutical marketing is no exception.

Digital Interest Group video with Dr. Asif Qasim, consultant cardiologist and CEO of MedShr

In this illuminating video, Dr. Asif Qasim, consultant cardiologist and CEO of MedShr, shares expert advice for pharmaceutical marketers on how to effectively engage with healthcare professionals.

Simple Rules for Success to Supporting HCP’s

Our Digital Interest Group has put together a quick video showing the simple rules for success in supporting HCP’s.

Who is the customer? Rabbit holes in Wonderland and the road to building compassionate connections

Could the magical allure of a white rabbit really ignite a renewed perspective on who our customer truly is? Seemingly this is something which worked for Alice as she traversed her own Wonderland. This article is the third in the 2024 series produced by the Pharmaceutical Marketing Society’s Digital Interest Group.

Chatting channels: IT as an enabler of customer engagement excellence

This Pharmaceutical Marketing Society article is based on a recent discussion between three members of the Digital Interest Group.

PM Society Digital Interest Group 2023 Year in Review

This article provided an overview of various thought-provoking articles published by the PM Society Digital Interest Group (DIG) throughout 2023.

A Seasonal Tale of Forgotten Marketing Toys

This article is the 13th in a series produced by the Digital Interest Group. It is an exciting time of year looking forward to next year’s projects with a new budget to spend, or perhaps quickly using up the remainder of this year’s budget before Scrooge in procurement takes it back.

The Pharma Field Team HCP Engagement Model of the Future

This article is the 12th in a series produced by the Pharmaceutical Marketing Society’s Digital Interest Group.

Bridging the Global-Local Divide: Achieving Content Excellence in Pharma

Delivering relevant, valuable and timely content at scale to healthcare professionals (HCPs) still proves a challenge for many global companies. But why?

Generative AI: hyper efficient or just plain hype?

The phrase “AI will not replace you, a person using it will” probably sums up how those working in #pharmamarketing and #medicalcommunications fields think about the acceleration we’ve seen in #AI since last November.

Modular Content: 5 Insights From Early Leaders in the UK

By 2025, 50% of content will be modular, according to The Veeva Executive Content Innovation Council.

How the future of doctor engagement is only a click away

Pharmaceutical companies have two main choices when looking to build and maintain relationships with doctors and other healthcare professionals (HCPs):

The future of Medical Education

This article explores what this means for medical education. What is the future (and the very real present) that we should be recognising to better support the education of HCPs?

What does the pharmaceutical representative of the future look like?

The world has undeniably undergone a digital transformation, with all industries now offering us as consumers a choice of how we engage with them. Unfortunately the pharmaceutical industry is a little late to the party.

Digital Interest Group Best Practice Series: Unlocking value

Today we explore the role consent plays in helping the Healthcare and Bio-Pharma Industry market medicines and services to healthcare professionals.

Without buy-in from field teams and integration across functions, omnichannel will fail

Whether you have clicked on this article because the title has ruffled a few feathers, or because you are in eager agreement – let’s take a step back and get on the same page by defining and aligning on what Omnichannel is.

“It’s not you Compliance, it’s me”

How knowledge and teamwork delivers great compliant omnichannel pharma results.

Why you’re wasting money with digital marketing in Pharma

Programmatic Marketing uses software to automate processes for purchasing digital advertising.

Building backwards to omnichannel excellence

Using the word ‘omnichannel’ communicates a desire to deliver consistently brilliant and seamless experiences in all the settings where a brand and customer might interact.

Four at Four Digital Webinar Series – Watch Again

In 2021, the PM Society’s Digital Interest Group ran a series of interactive virtual sessions to help build omnichannel marketing…

“Four at Four” Digital Webinar Series

In 2021, the PM Society’s Digital Interest Group are running a series of interactive virtual sessions to help build your…

Webinar: Excelling in customer engagement – event report

Excelling in customer engagement How life sciences brands are re-defining HCP communications in light of the global pandemic. Wednesday, 6th…

Agile Marketing: how to innovate faster, better & cheaper – Full Report

Agile Marketing: how to innovate faster, better & cheaper – Full Event Report Industry and agency experts gathered on the…

Digital Works V: Digital Projects and Perspectives from 2018 – Meeting Report

Digital Works V: Digital Projects and Perspectives from 2018 – Meeting Report The PM Society’s fifth Digital Works event was…

Viewpoint #6: Data is important, but which data?

Half of science is asking the right questions. So said Roger Bacon apparently. If you prefer your bacon a little…