Patient Engagement

Interest Group

Driving Progress in Patient Engagement Through Insight, Connection and Collaboration

The PM Society Patient Engagement Interest Group (PEIG) is strengthening its mission for 2026 with a renewed focus on driving meaningful, actionable change across patient engagement. Our work continues to be grounded in improving patient experiences and outcomes, and this year we are placing particular emphasis on three core objectives:

  • Delivering thought‑leading content and events that challenge assumptions and inspire progress

  • Creating an accessible, safe space for all stakeholders to connect, share and learn from one another

  • Partnering with industry leaders and groups to amplify great resources, tools and examples from across the sector

As patient engagement continues to evolve, our aim is to support the industry in embedding approaches that are not only compliant and consistent, but genuinely impactful for the communities we serve. By bringing together diverse perspectives, from industry, patient groups, consultancies and beyond, we hope to surface what works, highlight emerging best practice, and strengthen the partnerships that underpin meaningful engagement.

A key part of this work is our ongoing Best Practice Sharing Initiative. Through this initiative, we are gathering real‑world examples of effective patient engagement and support programmes, capturing lessons learned, and translating them into practical guidance that can help elevate standards across the sector.

We’d value your contribution

If you have best practice examples, insights or experiences that could support this initiative, we would be delighted to hear from you. We will work with you to understand the context, discuss confidentiality needs, and agree the best way to capture your contribution. Please contact us.

Together, we can help shape guidance that strengthens our industry and, ultimately, improves the experiences of patients and their families.

Latest news and insights from Patient Engagement

PM Society PEIG Patient Communication
9 September 2026

Is plain language enough? Moving beyond simplification in patient communications

Clear language is crucial to support access, remove barriers, and help more people engage with information. However, effective communication depends on more than readability alone.

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25 May 2026

Advancing Standards, Together: PM Society 2025 Impact Report

Released at a pivotal moment for UK healthcare marketing, Advancing Standards, Together reflects a sector moving decisively toward measurable impact, clearer professional standards and stronger operating discipline.

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10 June 2024

Pursuing a patient-first mindset in medicine development

You never know enough to stop listening” a quote from Emma Lawton, Patient Advocate and Keynote Speaker at Patients as Partners 2024. This was captured by our PEIG member Liz Walder during her attendance at this years conference. She has given us some of her key takeaways from the event and we can’t wait for 2025!

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14 May 2024

PM Society Patient Engagement Interest Group new co-chair Sumira Riaz

The PM Society is pleased to announce that Sumira Riaz will join Christine Buggle as Co-Chair of the Patient Engagement Interest Group in 2024.

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3 April 2024

Top tips for PM Society Digital Awards Patient categories from former judges!

Planning to enter one of the patient categories for the PM Society Digital Awards? Before you do, why don’t you check out our top tips for entry to boost your chances of success!

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21 March 2024

Putting patient-centred thinking at the heart of clinical trials

In a recent webinar, “Putting the patient at the heart of clinical trials”, run by A Life in a Day, Vicky DiBiaso, Global Head, Patient Informed Development & Health Value Translation at Sanofi, shared her insight on exactly how to put this patient-centred thinking into practice.

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2 January 2024

PM Talk Podcast 5 7th December 2023: Behind the scenes judging award-winning patient campaigns

The 5th episode in the PM Talk series follows the behind the scenes of judging award-winning patient campaigns.

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6 May 2023

The Value of Patient Insights to Industry webinar

Emma Sutcliffe, Global Patient Officer at Ipsen and Mark Bradley, CEO at PeopleWith, joined patient engagement interest group member and AVP, Strategic Solutions at Exeevo, Chris Wade, to discuss the value of patient insights and how they are used in industry.

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16 January 2023

The changing landscape of patient engagement: Views from a global patient advocate

Our interview series on what has changed in the world of patient engagement over the last decade, and what changes…

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14 December 2022

PM Society appoint new Co-Chair to the Patient Engagement Interest Group

The PM Society is pleased to announce that Christine Buggle will join Becca Sharman, as co-Chair of the Patient Engagement Interest Group in 2023.

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31 October 2022

The changing landscape of patient engagement: Views from a professional in drug development

Our interview series on what has changed in the world of patient engagement over the last decade, and what changes…

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24 October 2022

PEIG Report

Measuring patient engagement – Opening the can of worms! Wednesday 12th October at Royal Medical Society 13.00-16.30pm GMT This event…

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10 February 2022

Webinar: The power of partnerships in patient engagement

Industry experts and agency representatives joined the webinar organised by the PM Society’s Patient Engagement Interest Group on the 1st…

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9 December 2021

PM Society appoints new co-Chair to the Patient Engagement Interest Group

The PM Society is pleased to announce that Becca Sharman will join Shai Blackwell, as co-Chair of the Patient Engagement…

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1 April 2021

Reasons why pharma should re-evaluate the role of the pharmacist

Community pharmacists are a vital point of contact for service users. They participate in a huge range of health services…

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25 March 2021

5 things you should consider to support pharmacies

Pharmacists have always been one of the first points of contact for people seeking medical advice. Due to our stretched…

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2 February 2021

The Impact of COVID-19 and Telehealth on Patients from

Supporting patients who may find accessing telehealth more challenging Telehealth, often hailed as a saviour during the pandemic, has many…

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25 January 2021

How to improve your patient-facing materials

If patients do not understand information about their condition, it can be difficult for them to take an active role…

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18 June 2020

What do patients look for in health information?

In 2018, the PM Society’s Patient Engagement Interest Group created a survey designed to assess the health information needs of…

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14 April 2020

How doctors use health information in and before a consultation

In 2018, the PM Society’s Patient Engagement Interest Group surveyed doctors across both primary and secondary care on patient information.…

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25 March 2020

Perceptions of patients’ use of health information before a consultation

In 2018, the PM Society’s Patient Engagement Interest Group surveyed doctors across both primary and secondary care on patient information.…

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17 March 2020

How doctors use health information in and after a consultation

In 2018, the PM Society’s Patient Engagement Interest Group surveyed doctors across both primary and secondary care on patient information.…

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11 February 2020

Practical Steps to move beyond the talk

In January 2018, the PM Society hosted an event: Patient engagement – a real-world snapshot, beyond the talk, which will…

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10 February 2020

Patient Engagement 2017 Survey Results

The Patient engagement Interest Group ran a survey in 2017 entitled “Is patient engagement happening in pharma today?” View snapshot…

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10 February 2020

Empowered patients improve outcomes

Non-adherence to medication is not a new global healthcare concern but with more people living with long-term conditions the problem…

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10 February 2020

What patients want – 2018 survey results

In 2018, the PM Society Patient Engagement Interest Group created a survey designed to assess the health information needs of…

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10 February 2020

A real world snapshot beyond the talk

Event report An audience of agencies, charities, patients, pharma companies and others passionate about elevating the importance and value of…

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31 October 2019

What does an informed patient mean for healthcare?

On 27th November 2018, the second Patient Engagement Interest Group Meeting of the year was held at The Royal Society…

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