11th February 2026
Advancing standards, together. 2025 Impact Report Summary 2025 was a year of impactful progress for the PM Society and for…
News
28th May 2025
Never before has it been so difficult for the Pharmaceutical industry to engage with Healthcare Professionals (HCPs); yet never has there been a greater need for clear and meaningful communication in the ever increasing noise and complexity.
26th March 2025
At the PM Society Digital Interest Group (DIG), we set out to explore the role of AI in pharma marketing—not just by discussing it but by using AI to help write the very articles we were producing. This was far more than a writing exercise; it was an experiment in collaboration between human expertise and machine intelligence.
4th March 2025
The PM Society Digital Interest Group are pleased to share an article that challenges how effective our industries approach is to marketing.
27th January 2025
Artificial intelligence is reshaping the pharmaceutical industry, offering powerful solutions to improve marketing, medical affairs, and operations. This article provides actionable insights for pharmaceutical professionals, through real-life examples.
11th November 2024
The pharmaceutical industry is beginning to realise the transformative power of artificial intelligence (AI) in enhancing customer engagement. In the first article, we explored basic AI applications, such as using generative AI for content creation and data analysis.
10th October 2024
Artificial Intelligence (AI) is revolutionising various industries, and pharmaceutical marketing is no exception.
19th August 2024
In this illuminating video, Dr. Asif Qasim, consultant cardiologist and CEO of MedShr, shares expert advice for pharmaceutical marketers on how to effectively engage with healthcare professionals.
3rd July 2024
Our Digital Interest Group has put together a quick video showing the simple rules for success in supporting HCP’s.
2nd May 2024
Could the magical allure of a white rabbit really ignite a renewed perspective on who our customer truly is? Seemingly this is something which worked for Alice as she traversed her own Wonderland. This article is the third in the 2024 series produced by the Pharmaceutical Marketing Society’s Digital Interest Group.