Digital
27th June 2023
The world has undeniably undergone a digital transformation, with all industries now offering us as consumers a choice of how we engage with them. Unfortunately the pharmaceutical industry is a little late to the party.
The world has undeniably undergone a digital transformation, with all industries now offering us as consumers a choice of how we engage with them. Unfortunately the pharmaceutical industry is a little late to the party.
Today we explore the role consent plays in helping the Healthcare and Bio-Pharma Industry market medicines and services to healthcare professionals.
Whether you have clicked on this article because the title has ruffled a few feathers, or because you are in eager agreement – let’s take a step back and get on the same page by defining and aligning on what Omnichannel is.
How knowledge and teamwork delivers great compliant omnichannel pharma results.
Programmatic Marketing uses software to automate processes for purchasing digital advertising.
Using the word ‘omnichannel’ communicates a desire to deliver consistently brilliant and seamless experiences in all the settings where a brand and customer might interact.
In 2021, the PM Society’s Digital Interest Group ran a series of interactive virtual sessions to help build omnichannel marketing…
In 2021, the PM Society’s Digital Interest Group are running a series of interactive virtual sessions to help build your…
Excelling in customer engagement How life sciences brands are re-defining HCP communications in light of the global pandemic. Wednesday, 6th…
Agile Marketing: how to innovate faster, better & cheaper – Full Event Report Industry and agency experts gathered on the…