12th September 2023
The phrase “AI will not replace you, a person using it will” probably sums up how those working in #pharmamarketing and #medicalcommunications fields think about the acceleration we’ve seen in #AI since last November.
News
28th June 2023
By 2025, 50% of content will be modular, according to The Veeva Executive Content Innovation Council.
Pharmaceutical companies have two main choices when looking to build and maintain relationships with doctors and other healthcare professionals (HCPs):
This article explores what this means for medical education. What is the future (and the very real present) that we should be recognising to better support the education of HCPs?
27th June 2023
The world has undeniably undergone a digital transformation, with all industries now offering us as consumers a choice of how we engage with them. Unfortunately the pharmaceutical industry is a little late to the party.
Today we explore the role consent plays in helping the Healthcare and Bio-Pharma Industry market medicines and services to healthcare professionals.
Whether you have clicked on this article because the title has ruffled a few feathers, or because you are in eager agreement – let’s take a step back and get on the same page by defining and aligning on what Omnichannel is.
How knowledge and teamwork delivers great compliant omnichannel pharma results.
Programmatic Marketing uses software to automate processes for purchasing digital advertising.
Using the word ‘omnichannel’ communicates a desire to deliver consistently brilliant and seamless experiences in all the settings where a brand and customer might interact.