27th July 2026
We’ve spent years optimising omnichannel. Perhaps it’s time we started optimising outcomes. On 9 June, more than 130 people from pharmaceutical companies,…
News
25th May 2026
The PM Society’s 2025 Impact Report is now live. Released at a pivotal moment for UK healthcare marketing, Advancing Standards, Together…
13th May 2026
Authored by Mark Wheeler PM Society Pharma partner and IARIG member. The slop problem There is a version of the AI-and-creativity…
Steve Simmonds and Ram Patel explore the subject. A successful paid media campaign aimed at HCPs, should put the creative agency’s work, in the…
14th April 2026
As the typical client–agency relationship has completely evolved in recent years, we are keen to understand what makes a great…
27th March 2026
Authored by Patrick Kearns and Paul Hutchings, PM Society IARIG working group “Value” is one of the most frequently used,…
11th February 2026
Advancing standards, together. 2025 Impact Report Summary 2025 was a year of impactful progress for the PM Society and for…
6th February 2026
The PM Society Launches Pharmony to Support More Effective Pharma-Agency Collaboration Today we announced the launch of Pharmony, a new…