4th March 2025
The PM Society Digital Interest Group are pleased to share an article that challenges how effective our industries approach is to marketing.
News
27th January 2025
Artificial intelligence is reshaping the pharmaceutical industry, offering powerful solutions to improve marketing, medical affairs, and operations. This article provides actionable insights for pharmaceutical professionals, through real-life examples.
11th November 2024
The pharmaceutical industry is beginning to realise the transformative power of artificial intelligence (AI) in enhancing customer engagement. In the first article, we explored basic AI applications, such as using generative AI for content creation and data analysis.
10th October 2024
Artificial Intelligence (AI) is revolutionising various industries, and pharmaceutical marketing is no exception.
19th August 2024
In this illuminating video, Dr. Asif Qasim, consultant cardiologist and CEO of MedShr, shares expert advice for pharmaceutical marketers on how to effectively engage with healthcare professionals.
3rd July 2024
Our Digital Interest Group has put together a quick video showing the simple rules for success in supporting HCP’s.
2nd May 2024
Could the magical allure of a white rabbit really ignite a renewed perspective on who our customer truly is? Seemingly this is something which worked for Alice as she traversed her own Wonderland. This article is the third in the 2024 series produced by the Pharmaceutical Marketing Society’s Digital Interest Group.
1st March 2024
This Pharmaceutical Marketing Society article is based on a recent discussion between three members of the Digital Interest Group.
6th February 2024
This article provided an overview of various thought-provoking articles published by the PM Society Digital Interest Group (DIG) throughout 2023.
15th December 2023
This article is the 13th in a series produced by the Digital Interest Group. It is an exciting time of year looking forward to next year’s projects with a new budget to spend, or perhaps quickly using up the remainder of this year’s budget before Scrooge in procurement takes it back.