Agency of the Year (Headcount Under 30)



Winner: Foundry 3

Partner-owned and senior-led, our integrated creative, scientific and digital team combines human expertise with data and AI to create smarter healthcare communications – Foundry 3’s nomination proves that the best agency need not be the biggest. We translate audience insight into innovative experiences that build awareness, change behaviour and deliver meaningful results for clients and their audiences.

By eliminating traditional agency silos, we ensure our experienced strategists and scientists work directly with clients. As a result, our clients view us as a true extension of their internal teams; proactively adding value, challenging traditional thinking, and treating their campaign success as our own.

Judges’ comments

The fastest-growing, or largest agency isn’t always best… Foundry 3 have proven that a small team can deliver outsize impact. This agency is a shining example of inventiveness, notably their fully integrated AI-powered approach has delivered incredible insights that shift creative thinking, spot trends and lead to fantastic innovation for their clients. To their clients, Foundry 3 is clearly a trusted partner, well over and above just an agency. Their guidance, support and commitment are highly valued and when put together with their digital strategy and creative, the result is dramatically successful campaigns.

What set Foundry 3 apart from other agencies, was their distinctive overall story; a genuinely senior-led, employee-owned model with truly integrated technology and innovation, and with the strong client testimonials to back it up. Case studies were insights-driven, robustly executed and delivered true impact. The judges were impressed by the team’s resilience and ability to overcome significant challenges and procurement shifts. The “partners not employees” model was authentic, practical and grown-up, offering the team the opportunity to shape their own future, and evidenced by the exceptional staff retention rate. The panel was delighted to award Winner to this small agency that packs a huge punch.

Stephan Ernst, AstraZeneca

Highly Commended: Amica Scientific

Amica Scientific is proud to be a female-founded independent agency, united in our mission to make integrated medical and patient engagement the gold standard within Medical Affairs. Our name means “friend” and reflects our core values: trust, respect, loyalty, joy, and unwavering support.

We ensure every client partners with a dedicated team of experts spanning patient engagement, medical strategy, scientific writing, creative development, and AI transformation. Though only two and a half years old, our rapid growth – powered by 25 fantastic Amicas – is a testament to our culture and a stellar portfolio of global clients who value Amica as a true strategic partner.

Finalist: twentyeightb

twentyeightb is a specialist agency helping pharma create field-first HCP experiences that drive commercial and medical excellence. A remote team of 15, twentyeightb combines technical expertise with AI-enhanced workflows, exceeding growth targets by 30%.

Trusted by 20 pharma companies including AstraZeneca, Alnylam, and Sobi, achievements include creating US and Global design frameworks, insights strategies, rare disease cluster identification dashboards, and winning a high-profile GLP-1 launch alongside partners 28c. With an eNPS of 56 (ind. av. 22), client NPS of 95 (ind. av. 50) and 85%+ team retention over three years, twentyeightb delivers impactful results alongside a thriving, happy culture.

Finalist: Varn Health

Varn Health is redefining healthcare search: A specialist team of search, data, and medical content experts.

We are reinventing how agencies and pharma work together. Acting as helpful partners to clients and agency collaborators alike, we are helping to solve a critical industry paradox: making content discoverable to AI search while maintaining clinical trust, and keeping pharma businesses ahead as search behaviours change.

Operating across our Wiltshire woodland office and London team, we are proud of our 29% YoY growth and 94% client retention, alongside nurturing talent through investing in our Future Talent programme and non-profit VarnFest Future Leaders event.