Agency of the Year (Headcount Over 30)
Avalere Health’s Global Marketing agency proves an ambitious goal to reach Every Patient Possible demands ambitious delivery.
Powered by its Sense/AI ecosystem and a culture that makes innovation a daily practice, the team turns complex briefs into measurable impact – from #NameIt, which broke penile cancer taboos, to a multidisciplinary congress activation that drove 250%+ engagement.
Client feedback speaks for itself, hailing the work as “a significant win for the brand and patients” while describing the team’s “professionalism, creativity, and dedication” as “truly exceptional”. All confirmed by an NPS of 82–40 points above industry average.
Judges’ comments
Avalere has a passion to drive change and benefit for every patient, and this shines through in the company’s ethos and their work. Clients clearly love this approach too, and testify to the exceptional levels of professionalism, creativity and dedication that Avalere brings every time. Making use of their AI ecosystem at the centre of their operation has been transformative, not only giving Avalere huge analytical edge and optimal final assets, but also creating a culture where innovation is a daily practice.
When it came to presenting to the judges, Avalere knocked it out of the park. They demonstrated case studies with true creativity and impact, as well as an agency offering that feels future-proofed and strategically rooted. The clients on the call provided an authentic glowing review of the partnership, with the Avalere team being a true extension of the client team. Beyond the work, Avalere Global Marketing’s commitment to DEI initiatives – including attending UK parliamentary meetings and important thought leadership – made them stand out from the crowd. Their “magnet not mandate” office policy and vibrant culture also made the difference, with collaboration hubs clearly fuelling people’s connection, sharing knowledge, exploring new tools and ideas, and of course, celebrating successful work.
Congratulations to Avalere, well-deserving Winners!
Rosie Humphreys, GSK
In 2023, Camino was two people and a blank piece of paper. Today, the numbers speak for themselves: we’re 40 people with more than 20 clients. 93% of our people stayed, our client NPS is 84, and our entry-level training programme drew 200 applicants for two places.
Through 2025 and 2026 we’ve won awards for innovation and launched the Adventures in Pharma conference to drive real adoption of AI in pharma and agency. We’re three years into our journey and we won’t be slowing down; we just keep looking for the next adventure.
Four Agency Worldwide is proving that healthcare communications can be smarter, faster and more effective. Operating across the UK and MENA, the team combines media, strategy, creative, communications and data expertise to deliver integrated campaigns across 60 markets and more than 400 health brands.
Led by Kelly Smith, Chief Executive, Health and Media, they blend behavioural science, AI, innovation and omnichannel thinking to drive meaningful engagement and real behaviour change among healthcare professionals, patients and policymakers. Agile, collaborative and fiercely independent, the team consistently turns complexity into impact, setting a new benchmark for excellence in global healthcare communications.
Initiative Health is setting a new benchmark for healthcare media, combining strategic innovation with operational excellence to deliver measurable impact at scale. Following its successful integration into Omnicom, the agency has embraced transformation to become an even stronger partner for healthcare brands.
Powered by its Fame & Flow planning framework, AI capabilities and industry-leading data assets, the agency has delivered 5,000+ healthcare professional campaigns across 70+ markets over the last year alone. Consistently described by clients and partners as trusted, collaborative and innovative, the agency’s people-first culture delivers exceptional outcomes and makes it a strong contender for Agency of the Year.
