Agency Champion of the Year
In less than three years in agency life, Katie has made a huge impression. She stays calm under pressure, builds trust with clients and always seems to be one step ahead, keeping even the most complex projects running smoothly while making it fun!
Whether it’s becoming an extension of the client’s team, coordinating conference activity, confidently filming KOL interviews, introducing new AI-powered ways of working or championing accessibility on patient support projects, Katie aces every challenge. Her proactive attitude, collaborative nature and willingness to embrace new ideas make her an absolute pleasure to work with and a real rising star.
Judges’ comments
Katie showed the panel the strongest example of ownership and impact to walk away with Agency Champion award – an amazing feat considering this comes after less than three years in agency life. Katie delivers above and beyond expectation for her role. Her crucial contribution to winning and delivering a new Roche project in MS resulted in genuine excitement and enthusiasm from the client, the scale and complexity of which was well demonstrated in her presentation to the panel. With another client, Accord, where she leads multiple projects combining strategic thinking with creativity and strong execution, Katie sets herself apart with her persistence, patience and commitment. She clearly delivers meaningful impact for her clients.
The panel really enjoyed the fact that Katie’s slides gave them an insight into who she is as a person with strong evidence of her individual contribution, rather than just describing the agency team’s work. Katie gave clear, direct answers to the presentation brief and judges especially loved her focus on patients with these. Katie’s commercial acumen came across, despite her not having been in the industry for very long. She clearly acknowledged the need to be flexible and not apply a one-size-fits-all approach to managing clients and teams. Katie’s Hot Takes example was particularly impressive, managing a complex project with onsite medical review and acting quickly to deliver results.
Katie absolutely is a rising star!
Jenny Magleave is one to watch – someone who makes campaigns work harder, smarter and more seamlessly from day one. Since joining in January 2025, she has quickly become a trusted agency champion, bringing calm, clarity and precision to every project.
Whether leading multi-campaign delivery for Edwards or managing key client relationships, Jenny consistently delivers under pressure. A natural collaborator, she connects teams, stakeholders and strategy to create integrated solutions that drive results. Known for her bespoke, behaviour-led thinking and innovative approach, she elevates every brief she touches.
Jenny is a standout talent whose impact and potential are impossible to ignore
Annie was Camino’s first hire, so she’s had a hand in shaping what we’ve become. She’s a powerhouse of off-the-wall ideas, but also knows how to make those ideas come to life. She even trains clients to use AI to replace us, then wins the harder, human work once they trust her.
Annie’s real superpower: knowing when to stop sharing slides and just talk. For her clients and her team, Annie’s the person you want in every meeting, encouraging you to excel and thrive with every step of your adventure.
Craig Bowles turns agency-client relationships into genuine strategic partnerships. Over the past year he led the transformation of the DP Factori and UCB partnership from tactical programmatic activation into a sophisticated, multi-market omnichannel programme – combining audience intelligence, behavioural data and real-time optimisation into one connected, measurable engagement model.
Alongside this, Craig project-managed a proprietary planning and proposal platform, cutting the time needed to turn briefs into strategy, while still delivering major international programmes for Pfizer and MSD. Clients and agency partners alike describe him as a calm, trusted, commercially astute leader who turns complexity into clarity – exactly the standard Agency Champion recognises.
Jonas has been nominated as PMi Agency Champion of the Year for his exceptional ability to unite global teams around a shared vision. He guides clients through complex, multi-market launches – helping affiliates co-create, ensuring every stakeholder feels heard, and producing materials that transcend borders.
Rather than settling for “approvable” Jonas pushes work that advances brand strategy and genuinely shifts behaviour, earning deep client trust. He has also championed bold innovation, helping risk-averse clients confidently adopt NoA Health’s AI platforms – using synthetic HCP experts and synthetic market research to sharpen messaging and validate decisions.
