1st March 2024
This Pharmaceutical Marketing Society article is based on a recent discussion between three members of the Digital Interest Group.
News
6th February 2024
This article provided an overview of various thought-provoking articles published by the PM Society Digital Interest Group (DIG) throughout 2023.
2nd January 2024
The 5th episode in the PM Talk series follows the behind the scenes of judging award-winning patient campaigns.
15th December 2023
This article is the 13th in a series produced by the Digital Interest Group. It is an exciting time of year looking forward to next year’s projects with a new budget to spend, or perhaps quickly using up the remainder of this year’s budget before Scrooge in procurement takes it back.
6th December 2023
Join us for an engaging episode of the PM Talk series as we explore the profound impact of storytelling in Pharma Marketing.
This article is the 12th in a series produced by the Pharmaceutical Marketing Society’s Digital Interest Group.
29th November 2023
The following film was created and generously sponsored by Inspired Films, content creation specialists for the healthcare industry Why perseverance?…
15th November 2023
Delivering relevant, valuable and timely content at scale to healthcare professionals (HCPs) still proves a challenge for many global companies.
But why?
9th November 2023
The PM Society has appointed Dom Marchant, Chief Creative Officer at OPEN Health, as Chair, to succeed Co-chairs Caroline Benson of Cuttsy + Cuttsy and Colin Williams from Astellas.
After four years as co-chairs of The PM Society, we are excited to be passing the baton on to our new Chair, Dom Marchant, it is also a great time to reflect on what has been achieved.