This article is the 13th in a series produced by the Digital Interest Group. It is an exciting time of year looking forward to next year’s projects with a new budget to spend, or perhaps quickly using up the remainder of this year’s budget before Scrooge in procurement takes it back.
Join us for an engaging episode of the PM Talk series as we explore the profound impact of storytelling in Pharma Marketing.
This article is the 12th in a series produced by the Pharmaceutical Marketing Society’s Digital Interest Group.
The following film was created and generously sponsored by Inspired Films, content creation specialists for the healthcare industry Why perseverance?…
Delivering relevant, valuable and timely content at scale to healthcare professionals (HCPs) still proves a challenge for many global companies.
But why?
The PM Society has appointed Dom Marchant, Chief Creative Officer at OPEN Health, as Chair, to succeed Co-chairs Caroline Benson of Cuttsy + Cuttsy and Colin Williams from Astellas.
After four years as co-chairs of The PM Society, we are excited to be passing the baton on to our new Chair, Dom Marchant, it is also a great time to reflect on what has been achieved.
The phrase “AI will not replace you, a person using it will” probably sums up how those working in #pharmamarketing and #medicalcommunications fields think about the acceleration we’ve seen in #AI since last November.
Demystifying the early use of AI in Pharma marketing. It is a rapidly evolving field that we are just starting to explore in pharma marketing.
In this podcast, The Red Thread, we discuss an expanded framework for thinking about the ‘red thread’ and some practical examples of the red thread in action in digital pharma tactics, innovation and also at a personal level.
