Why perseverance? Whether we’re developing great creative ideas, or dealing with internal or external stakeholders, perseverance prevents us from giving up at the first obstacle. Hear from members of the PM Society with their thoughts.

Dom Marchant – Chief Creative Officer – OPEN Health
Andrew Short – Global Creative Director – 3SH
Kieran Delaney – Executive Creative Director – Cherry
Phil Blackmore – Co-Founder and Creative Partner – Create Health
Ciaran Watkins – Senior Creative Copywriter – VML Health