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News

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What do patients look for in health information?

18th June 2020

In 2018, the PM Society’s Patient Engagement Interest Group created a survey designed to assess the health information needs of…

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Webinar: Industry engagement post COVID-19 – event report

16th June 2020

Pharma engagement with HCPs and patients during and after the COVID-19 crisis  Wednesday 3rd June Industry and agency experts attended…

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Setting your agency partnership up for success (or not…?)

12th May 2020

Selecting your new agency partner is often a long process and there’s a sense of relief once you have made…

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Webinar: Excelling in customer engagement – event report

11th May 2020

Excelling in customer engagement How life sciences brands are re-defining HCP communications in light of the global pandemic.  Wednesday, 6th…

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How do you know you are choosing the right agency team?: The Art of Gemba

4th May 2020

In my 11 years in pharma marketing, I have been involved in many agency pitches. Often the agency was chosen…

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Think twice before you call a pitch

16th April 2020

Every client/agency relationship has its ups and downs.  There’ll inevitably be points of frustration along the way, where you might…

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How doctors use health information in and before a consultation

14th April 2020

In 2018, the PM Society’s Patient Engagement Interest Group surveyed doctors across both primary and secondary care on patient information.…

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Why you should enter awards this year

9th April 2020

It’s a strange time for us all as we adjust to remote working, not just when we want to, but…

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Agile Marketing: how to innovate faster, better & cheaper – Full Report

25th March 2020

Agile Marketing: how to innovate faster, better & cheaper – Full Event Report Industry and agency experts gathered on the…

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Perceptions of patients’ use of health information before a consultation

In 2018, the PM Society’s Patient Engagement Interest Group surveyed doctors across both primary and secondary care on patient information.…

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