17th December 2024
As 2024 draws to a close, it’s a great opportunity to reflect on our great work and achievements over the year.
News
16th December 2024
In 2021 the PM Society Diversity & Inclusion Interest Group decided to explore experiences of diversity and inclusion in pharma and healthcare agency organisations. The survey gave some valuable insights and brought up some interesting questions and the group decided to repeat the survey in 2024. The results have been compared to see how the situation has changed in the last 3 years.
10th December 2024
Great session with Simon Lloyd hearing lessons in marketing leadership from other sectors.
9th December 2024
Regardless of organisation or sector, the most impactful leaders today are those who know how to coach — who empower their teams to discover their potential, overcome obstacles, and achieve lasting growth. Effective management and leadership hinge on the ability to inspire and elevate others.
Enhancing the performance of others involves balancing leadership and management to create environments within which people engage and flourish. Management might be regarded as a concern for the task and process, whilst leadership focuses on people.
20th November 2024
No matter what your particular expertise is in the health marketing space, from account management to sales, to writing or training, a good presentation is an invaluable tool for helping get the message across.
14th November 2024
Assertiveness is an essential skill for navigating the workplace effectively. Developing this skill will not only improve your confidence but also enhance your relationships with colleagues, improve decision-making, and help you manage difficult situations professionally.
11th November 2024
The pharmaceutical industry is beginning to realise the transformative power of artificial intelligence (AI) in enhancing customer engagement. In the first article, we explored basic AI applications, such as using generative AI for content creation and data analysis.
28th October 2024
If you missed it, watch this 45 min conversation with Phil Jackson sharing his insights from Haleon, GSK and more, about measuring impact in marketing.
10th October 2024
Artificial Intelligence (AI) is revolutionising various industries, and pharmaceutical marketing is no exception.