The PM Society’s Industry-Agency Relationships Interest Group main focus is to promote best practice in Industry-Agency Relationships with two key focus areas:
- Pitching
- Onboarding relationships between Industry and agencies.
We are proud of the achievements of the group in the first 4 years.
2018 / 2019
We ran a survey on Pitch Practice – to read the results please click here
New introduced a new category for the Digital Awards – Pharma Digital Partner
We added a new course to our training portfolio on “how to get the best out of your agency”
2020
Face to Face event: Maximising the agency & procurement relationship – February 2020
To read the full event report, please click here
Webinar: Industry Engagement post COVID 19 – June 2020
To read the full event report, please click here
2021
Webinar: Virtual Pitching – A perspective from Procurement
To read the full event report, please click here
We ran a survey to gather insights from pharma on pitching and on-boarding post COVID
The group helped judge two awards categories – Pharma Digital Partner and Pharma Marketing Pioneer
Articles
- Cost of pitching & size of the prize b
- How long do agencies need to develop their best pitch?
- Setting your agency up for success (or not)
- The art of Gemba
- Think twice before you call a pitch
- What’s the secret behind a strong client-agency partnership?
- Running a successful pitch
- Survey results
- Pitches, feedback and a missed opportunity
- Top 10 tips for virtual pitching
- How to run an agency appraisal
- Everything is different
- When 2 worlds collide