The PM Society is pleased to announce that Consilient Health is the first pharma company in the UK to sign the Pitch Positive Pledge! This recognises their commitment to fair and positive pitch practices when selecting agency partners and commissioning work.
What is the Pitch Positive Pledge?
The Pitch Positive Pledge was created to improve the process of pitching for both clients and agencies. Signing the pledge involves making three basic commitments:
- Be positive a pitch is required.
- Run a positive pitch.
- Provide a positive resolution.
The full details on what these commitments mean can be found on the Positive Pitch Pledge website.
The pledge already has some well-known client signatories such as Boots, British Gas, Crown Commercial Service, Google, HSBC, Nestle and Virgin Media O2, to name a few.
Vinaya Sethi, Senior Brand Manager Prescription Medicine at Consilient Health, said; “Consilient Health proudly embraces the Positive Pitch Pledge, aligning with our commitment to sustainability and ethical practices. To ensure consistency across the business we plan regular “best practice” meetings where successes and learnings can be shared.”
PM Society Director, Rachel Farrow, said “The PM Society has been working for over two years to get interest from pharmaceutical companies in signing the pledge. Consilient Health’s decision to join the signatories is a big step in the right direction and hopefully just the start”.
Joyce Kelso, Director of Agency Value at the IPA, explains more about the pledge, “With almost 40% of the industry workforce reporting feeling stressed and anxious, the Pitch Positive Pledge, supported by Campaign Against Living Miserably (CALM) and NABS, has brought together ISBA and the IPA, their members, procurement professionals and intermediaries, to focus on making the pitching process more intentional, accountable and responsible for both clients and agencies. In doing so, it drives better outcomes including more transparency and better mental wellbeing, resulting in better quality work, fewer costs and less wastage”.
Many agencies have already signed the pledge. Linda Durling, MD of Grace Comms said – “The more agencies and clients that sign the pledge, the more we can influence and improve the pitch process, so it is more efficient, less costly (and stressful) for agencies and gives the client a better outcome”.
Joyce Kelso added, “We are delighted that the pharma industry has joined the fold. With Consilient Health being the first pharma company to sign the pledge we hope they will be the first of many to consider the impact on their people when approaching the pitch process. We look forward to many more”.
Sign up to the Pitch Positive Pledge here and join Consilient Health and many other organisations in supporting and improving the pitch process.