Equality, Diversity, Inclusion, Belonging : PM Society's 2-part webinar event series on diversity in pharma. Part 1 of our diversity webinar series confirmed there is more to do in our Industry to help all people to feel they belong but can we really expect those who feel excluded and at a disadvantage to correct matters…
About the course These two sessions, which will be delivered via Zoom on consecutive days, are rooted in the science of how the body and brain react to pressure and…
Whilst 2020 is now in the past, most of us can agree that some aspects of virtual pitching maybe here to stay. We all had clients that never stopped in lockdown but most us experienced a short hiatus in pitch activity in March and April of last year. But business moved on and pitching went…
Introduction Rather than the artificial division being made between compliance in digital and social media and compliance in everything else this course looks at how to handle issues of ethics…
Who will benefit? Recommended for anyone working in a role that requires collaboration and alignment with marketing colleagues, including sales, medical, regulatory, finance, market access and health economics. Core competencies Appreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities Understanding what a good marketing strategy looks like and…
Are you looking to develop your communication skills, to learn how to impact, influence and inspire? We believe that anyone can be taught these skills, it’s simply a set of tangible behaviours that can be replicated and integrated into our everyday lives and when used properly can help build your confidence, enhance and sustain your…
Who will benefit? New and aspiring marketers and those wanting to refresh their marketing thinking and be fitter to handle today’s healthcare environment. Topics covered Overview of pharmaceutical marketing Pharmaceutical marketing strategy concepts and tools Effective market and competitor analysis Increasing impact through effective segmentation & targeting Building competitive advantage through creative product positioning The…
Are you part of a cross-functional team launching a new brand or indication in the next 12-18 months? If yes then previous course participants would recommend you and your cross-functional team participate in this Mastering Launch Excellence workshop to help make your launch a success! Launching a new medicine has always been tough. Healthcare changes,…
About the course These two sessions, which will be delivered via Zoom on consecutive days, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience. It’s a relevant subject for most people in business today but…
About the course These two sessions, which will be delivered via Zoom on consecutive days, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience. It’s a relevant subject for most people in business today but…
