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Rather than the artificial division being made between compliance in digital and social media and compliance in everything else this course looks at how to handle issues of ethics and compliance across all channels. Doing so shows how the same principles underpin all regulation and this will equip attendees with the skills to develop and justify their activities.
During the three weeks, attendees are encouraged to bring their (compliance) problems to the group for discussion.
Who will benefit?
Those producing multichannel communications and marketing campaigns in pharma and agency who have some experience of the ABPI Code of Practice
What does the training include?
3 x 2hr interactive webinars each with up to 20 participants each Friday:
Friday 12th February 11:00 am – 1:00 pm:
Module 1 – Ethics, the ABPI Code and principles of compliance
Module 2 – Education and promotional interactions with health professionals
Friday 19th February 11:00 am – 1:00 pm:
Module 3 – Getting insight, scientific exchange and non-promotional interactions with health professionals
Module 4 – Disease awareness and interacting with the public
Friday 26th February 11:00 am – 1:00 pm:
Module 5 – Communications and public relations activities
About the trainer
Nick Broughton is a physician who has worked previously in large pharma as a director in UK and European Medical and Regulatory Affairs. He has over 20 years of experience reviewing and approving promotional and other material. He has a special interest in pharmaceutical ethics and how to incorporate that within compliance education to make it meaningful and memorable