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Projects rarely run like clockwork, and sometimes don’t deliver what they promised. In Pharmaceutical Marketing far too many fail to deliver good quality in reasonable timeframes. Sanofi's Calum Shaw explains why.
The Accelerated Access Review (AAR), an independently chaired report supported by the Wellcome Trust, has published its Final Report.
Digital Works III took place before the PM Society Digital Awards 2015 featuring a collection of amazing speakers from WebMD, BMS, Search Unlimited, GSK, Boehringer Ingelheim, Veeva, NHS Choices, & M3. Videos of all the presentations are online now.
Ben Mansfield, Committee Member & Deputy MD of Four MSA, explains how to engage with HCPs through Native Advertising.
The PM Society Market Access Interest Group Meeting met on the 7 September at the ABPI offices in Victoria, London, led by Craig Bradley from Shire. The meeting focused on a survey planned to create awareness of the MA interest group and feed into a short-term educational output, such as a “market access 101” and longer-term event plans.