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Projects rarely run like clockwork, and sometimes don’t deliver what they promised. In Pharmaceutical Marketing far too many fail to deliver good quality in reasonable timeframes. Sanofi's Calum Shaw explains why.
The Accelerated Access Review (AAR), an independently chaired report supported by the Wellcome Trust, has published its Final Report.
Digital Works III took place before the PM Society Digital Awards 2015 featuring a collection of amazing speakers from WebMD, BMS, Search Unlimited, GSK, Boehringer Ingelheim, Veeva, NHS Choices, & M3. Videos of all the presentations are online now.
Ben Mansfield, Committee Member & Deputy MD of Four MSA, explains how to engage with HCPs through Native Advertising.