Head Judge

Sarah Sowerby – Wordbird Founder – PM Society Awards Head Judge 2021

Over the last 30 years, I have been privileged to help create some of the very greatest pharmaceutical brands. I have worked in almost every therapeutic category, RX, OTC, GSL and medical devices. I have created promotional and educational materials for almost every health audience imaginable, for almost every pharmaceutical company.

What gets me out of bed each day is making a difference to people’s lives; telling the amazing stories of our fantastic health brands to help relieve suffering or reduce health risks. I care just as much about minor conditions as I do about life-changing ones.

I truly believe that our industry does a huge amount of unrecognised good in the world. I am so proud to be a part of it.

That is why I am thrilled to be Head Judge in this transformative year for our industry. This is a marvellous opportunity to recognise the very best 2019/2020 work, much of which was developed in challenging circumstances.