Internal Communications: Pharma or Agency
With grateful thanks to our sponsor
To accompany the EMEA launch of their new product, Roclanda, which is the first medical innovation in glaucoma for over 25 years, Santen wanted to build strong internal cross-functional capabilities to excel at launch. Their vision was to model a new approach to internal training, creating a comprehensive interactive and modular hybrid training program focused on delivering a continuous learning experience that gives the user exceptionally high value of education in the flow of work.
Radical Departures developed a suite of digital learning materials, centred around a detailed learner journey, which has become the blueprint for subsequent launch success.
Judge’s Comments
We thought it was fantastic to see that learnings were taken into the field with the impact being measured through CLM data, building a really strong evidence base for other markets to take up the learning program.
Jolyon Hennings CEO and Founder, Box Bear Group
Concerned by the four-year trend showing that 7 in 10 people working in communications roles experience significant stress, fox&cat took action. ‘Under the tree’ was created: an award-winning campaign to help individuals better manage the causes of vocational stress and pressure.
The campaign was publicised and delivered to agency, in-house, independent and professional group teams via internal communications channels and materials. Across the industry, ‘Under the tree’ reached 4,631 professionals with 90% feeling better equipped to deal with pressure.
Fox&cat is a vehemently purpose- and value-driven healthcare communications agency; creating innovative award-winning campaigns that deliver outstanding outcomes with meaningful impact.
