Animation
With grateful thanks to our sponsor
We crafted a 3-minute story, weaving together just a glimpse of what a lifetime of living with chronic hand eczema (CHE) has meant for this patient.
Ingrid had been blogging about her experience with CHE for many years, and we knew hers was the story we needed to give a platform to in a room full of dermatologists at the world’s biggest dermatology conference.
Above all else, this was an authentic patient story brought to life with beautiful animation.
Judge’s Comments
An emotive video and really engaging story demonstrated the impact to a patient’s life from living with this chronic condition, utilising insight directly from a patient in a creative way. The brilliantly executed animation and use of voice engage from the first second and sets a gentle tone throughout. The various chapters of the patient’s life re-engage the viewer continually and make this an easy watch through to the very end. The storybook idea worked really well for the campaign objective, highlighting the issues and addressing the emotion of living with the disease.
This was beautifully crafted storytelling and use of animation software where the technique, visuals, lighting and music all came together to create an impactful experience for the audience.
Tiago Caria, Head of Digital Marketing, BIAL
Gentlease® is an infant feeding formula for babies with mild digestive discomfort. 53% of babies visit doctors with GI discomfort, but HCPs’ focus doesn’t reflect this prevalence. The animation aimed to demonstrate Gentlease’s superiority by educating HCPs on MFGM, whilst providing them with a simple analogy for a complex issue to better explain to parents.
A wooden train symbolised long protein chains, showing the journey of the unique combination of ingredients carried to various locations around the body. Using a clever combination of Cinema4D and accompanying overlays of easily editable AfterEffects elements, this video was easily adapted by multiple markets.
22% of all premature deaths in England are caused by cardiovascular disease (CVD). Cholesterol is a significant risk factor, yet even after experiencing a cardiovascular event (i.e., a heart attack or stroke), people are failing to prioritise cholesterol management. CVD is most prevalent in older males living in areas of high deprivation.
Our challenge – to speak to this disengaged audience in a language that would resonate and explain a complex health concern in an accessible, relevant and unintimidating way.
Our solution – characterising cholesterol as ‘The Silent Enemy’ through an engaging animation to demystify and draw attention to this hidden threat.
An innovation in molecular engineering deserves an original MoA.
Our challenge was to create a MoA animation that brings to life highly detailed molecular science without overcomplicating it. The MoA had to be aesthetically differentiating to educate HCPs and internal teams on the importance of FVIIIa mimetics and the difference that we will bring to haemophilia A patients.
We nurtured a truly collaborative multidisciplinary process resulting in an MoA that shone a light on never-considered aspects of mimetic treatment in haemophilia A. We created a truly fresh and unique animation style unlike any other MoA seen before.
As Makara approached its tenth year, a brand refresh was required to better reflect the agency following a period of growth – communicating our core values of integrity, intelligence and kindness; demonstrating agency culture and appealing to potential recruits and clients. The animation was developed as a focal point for the brand, to introduce us on the home page of the new website and for use on social media.
To communicate warmth, we used a ‘hand crafted’ animation style, with bespoke illustrations layered over each other to create the central image of a tree – rooted in our values and expanding upwards.
