Healthcare Charities, Patient Associations & the NHS
With grateful thanks to our sponsor
In 2020 we clapped for nurses and midwives. But two years on there was still a perception that they do little more than hold your hand or mop your brow. Little understanding that they are experts, with a critical role in clinical care and decision-making. The appreciation hadn’t translated into understanding.
Here for Life changed that. In partnership with all five Chief Nursing Officers of the UK and Ireland, we enabled the RCN Foundation charity to tell the stories of seven nurses and midwives, and inspired others to tell their own. And we changed public understanding as a result.
Judge’s Comments
The RCN Foundation ‘Here for Life’ campaign was the clear winner, being a great concept and well executed – we felt that a lot of hard work went into this impressive campaign, showing great creativity. It had clear objectives, a catchy #tag and a strong, multichannel, tactical execution with really strong grass roots activation that delivered a change in understanding in line with the objectives. Solid results were shown through both quantitative metrics and qualitative feedback, in a much needed area, to increase the understanding of the diversity and expertise within nursing.
We loved that there was a good mix of content types, flexible to reach varied audiences. With clear results measured against target, it was clearly successful! Fabulously thought through, delivering on its objectives and changing behaviour and perception around the work that nurses do – an outstanding campaign.
Jalilah Gibson, associate Partner, PEN Partnership
Time to diagnosis for Duchenne Muscular Dystrophy (DMD) is frequently over two years. For patients this means lost opportunities for timely genetic counselling and initiation of treatment.
MedShr partnered with the Muscular Dystrophy Association to deliver a cross-disciplinary program aiming to tackle this. Six educational clinical cases were developed together with DMD KOLs and housed in a dedicated discussion group, enabling specialist-to-specialist discussion as well as specialist-to-generalist learning.
The education reached 84,605 target HCPs and generated 30,272 engagements. Polling showed a 56% improvement in participant performance on competency-based assessments.
Young-onset Parkinson’s disease (YOPD) is a rare disease that is under-represented and often misunderstood. When one thinks of Parkinson’s, they think of old age, shaky limbs and memory problems, not of someone in their 20s, 30s or 40s, who is in the prime of their lives. Spotlight YOPD, a small UK-based charity, wanted to challenge misconceptions via a bold omnichannel campaign.
At the heart of the campaign is a film featuring an older person, explaining their experiences so far with Parkinson’s. As we hear the story, it is revealed that our narrator is not talking about themselves but, in fact, their child.
Short, simple and powerful storytelling where misdirection is key: Parkinson’s is not just an old person’s disease.
In the annual NHS National Cancer Patient Experience Survey, the Royal Free has historically performed below the national average.
To tackle this, they launched a patient experience project, working with patients and clinicians to devise six simple changes. The ‘Let’s Talk Cancer’ learning module takes the learner on a 15-minute journey, told from the perspective of a typical West African triple-negative breast cancer patient, Ugochi Nwachukwu. The multi-part animation and audio drama examines how both good and poor communication can affect the patient experience, with 1000 learners and counting and awarded the Cancer Experience of Care Award in 2022.
The Vulval Pain Society (VPS) is a registered UK charity, providing services and resources for vulvodynia sufferers, their families, HCPs, and the public. Before Kanga’s pro bono project, the VPS had minimal digital support. They needed to revitalise the way women accessed support digitally and create a solution to maximize VPS volunteer time.
Kanga worked with vulvodynia patients and HCPs to reimagine the digital patient experience and create a mobile-ready website, allowing for discreet patient research. Since the site’s launch, donations, engagements, and unique website visitors have significantly increased. It is now a trusted NHS resource, supporting thousands of women.
Invisible Interviews is a documentary short film series that follows four families (Graham Kirk, Nadia Slatch, Hollie & Helen Carter, and Alec & Gail Koujaian) affected by the rare genetic condition, Niemann-Pick disease, providing a deeper and more personal insight into their lives.
The film series was written and directed by John Lee Taggart on behalf of the small charity, Niemann-Pick UK, which supports patients and families affected by these devastating conditions.
