Digital Agency of the Year
With grateful thanks to our sponsor
Comments from clients and judges
Innovation and creative thinking are not possible without mastering the foundational media practices with consistency. It takes persistence and excellence to foster these foundational practices across the globe, be that in data integration, media planning, ad tech, buying and negotiations and measurement. Initiative Health has shown an exemplary pathway on how to work synergistically not just across the teams supporting different crafts, but across markets worldwide. All with excellent attention to operational details, efficient communication across teams and markets and inspirational work.
The Initiative team understand the nuances of the various markets and have strong relationships with global entities, as well as local publishers using digital channels to best customise the message. Their clients find them to be always collaborative, supportive, creative, flexible – and working seamlessly as a team. Furthermore, best practices and standards are shared, templated and documented for reference.
Initiative Health is a valued partner to their clients, who say they are vital to their overall success. Their recommendations and strategic approach are trusted and therefore every dollar with Initiative Health is considered well-spent, in the knowledge it will provide value. Ultimately, because they have consistently helped their clients tremendously by developing and deploying effective, targeted media plans for markets around the world to drive awareness and reach, those clients agree that Initiative Health are true experts in media!
