The Market Access group is holding an open discussion on Integrated Care Systems and the impact on pharma. Join Andrew Mumford, Managing Director at Initiate Consulting and the Market Access Interest Group members. If you are interested in joining, please email jenny@pmsociety.org.uk.
Introduction In these current changeable and uncertain times, it’s more important than ever to ensure the agency is delivering the highest level of value, nurturing client relationships, increasing existing client retention and pro-actively seeking ways to add additional value. Those in account management are often the ones charged with forecasting growth and so have the…
*New training course* About the workshop This workshop, which is delivered across two sessions on Zoom, was developed to enable anyone who works with a creative agency to increase productivity, ensure their fees are spent wisely and ultimately produce more effective material. The workshop is divided into two broad areas. Firstly, it covers the benefits…
Are you looking to develop your communication skills, to learn how to impact, influence and inspire? We believe that anyone can be taught these skills, it’s simply a set of tangible behaviours that can be replicated and integrated into our everyday lives and when used properly can help build your confidence, enhance and sustain your…
*New training course* Introduction This course is designed to increase account executive's proficiency in assertiveness skills. In a busy working environment, building relationships and managing workloads can be difficult to navigate. Assertiveness is a learnable skill to increase our ability to communicate effectively, maintain healthy relationships, and handle difficult situations. Assertiveness takes into account the rights…
About the course These two sessions, which will be delivered via Zoom on consecutive days, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience. It’s a relevant subject for most people in business today but…
Are you part of a cross-functional team launching a new brand or indication in the next 12-18 months? If yes then previous course participants would recommend you and your cross-functional team participate in this Mastering Launch Excellence workshop to help make your launch a success! Launching a new medicine has always been tough. Healthcare changes,…
Introduction Competent leadership and managerial skills are more desirable now than ever to ensure team engagement during these uncertain times. The manager’s behaviour and actions can be pivotal to the productivity of the team. Unfortunately, new managers can sometimes be thrown into managing others without knowing where to start or given adequate training and coaching…
Introduction We know that a whole-day’s compliance training can be a bit of a grind and you can spend a lot of time covering things you’ll never do and don’t…
Who will benefit? New and aspiring marketers and those wanting to refresh their marketing thinking and be fitter to handle today’s healthcare environment. Topics covered Overview of pharmaceutical marketing Pharmaceutical marketing strategy concepts and tools Effective market and competitor analysis Increasing impact through effective segmentation & targeting Building competitive advantage through creative product positioning The…
