27th June 2023
The world has undeniably undergone a digital transformation, with all industries now offering us as consumers a choice of how we engage with them. Unfortunately the pharmaceutical industry is a little late to the party.
News
Today we explore the role consent plays in helping the Healthcare and Bio-Pharma Industry market medicines and services to healthcare professionals.
Whether you have clicked on this article because the title has ruffled a few feathers, or because you are in eager agreement – let’s take a step back and get on the same page by defining and aligning on what Omnichannel is.
How knowledge and teamwork delivers great compliant omnichannel pharma results.
Programmatic Marketing uses software to automate processes for purchasing digital advertising.
Using the word ‘omnichannel’ communicates a desire to deliver consistently brilliant and seamless experiences in all the settings where a brand and customer might interact.
15th June 2023
This article discusses the procurement guide ‘wisest of tomes, The Hitchhiker’s Guide to the Galaxy’, and if we’re in need of a new procurement professional’s guide.
28th May 2023
The PM Society Sustainability toolkit is designed to help agencies of every size to make changes to the way they operate and reduce the carbon impact of our sector.
6th May 2023
Emma Sutcliffe, Global Patient Officer at Ipsen and Mark Bradley, CEO at PeopleWith, joined patient engagement interest group member and AVP, Strategic Solutions at Exeevo, Chris Wade, to discuss the value of patient insights and how they are used in industry.
1st May 2023
In this podcast, Marketing with a capital M, we discuss what marketing could and can be in an organisation beyond the advertising and communications.