27th June 2023
How knowledge and teamwork delivers great compliant omnichannel pharma results.
News
Programmatic Marketing uses software to automate processes for purchasing digital advertising.
Using the word ‘omnichannel’ communicates a desire to deliver consistently brilliant and seamless experiences in all the settings where a brand and customer might interact.
15th June 2023
This article discusses the procurement guide ‘wisest of tomes, The Hitchhiker’s Guide to the Galaxy’, and if we’re in need of a new procurement professional’s guide.
28th May 2023
The PM Society Sustainability toolkit is designed to help agencies of every size to make changes to the way they operate and reduce the carbon impact of our sector.
6th May 2023
Emma Sutcliffe, Global Patient Officer at Ipsen and Mark Bradley, CEO at PeopleWith, joined patient engagement interest group member and AVP, Strategic Solutions at Exeevo, Chris Wade, to discuss the value of patient insights and how they are used in industry.
1st May 2023
In this podcast, Marketing with a capital M, we discuss what marketing could and can be in an organisation beyond the advertising and communications.
29th March 2023
Checklists to help you prepare for impactful and compliant omnichannel outcomes.
16th January 2023
Our interview series on what has changed in the world of patient engagement over the last decade, and what changes…