28th June 2023
Pharmaceutical companies have two main choices when looking to build and maintain relationships with doctors and other healthcare professionals (HCPs):
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This article explores what this means for medical education. What is the future (and the very real present) that we should be recognising to better support the education of HCPs?
27th June 2023
The world has undeniably undergone a digital transformation, with all industries now offering us as consumers a choice of how we engage with them. Unfortunately the pharmaceutical industry is a little late to the party.
Today we explore the role consent plays in helping the Healthcare and Bio-Pharma Industry market medicines and services to healthcare professionals.
Whether you have clicked on this article because the title has ruffled a few feathers, or because you are in eager agreement – let’s take a step back and get on the same page by defining and aligning on what Omnichannel is.
How knowledge and teamwork delivers great compliant omnichannel pharma results.
Using the word ‘omnichannel’ communicates a desire to deliver consistently brilliant and seamless experiences in all the settings where a brand and customer might interact.
29th March 2023
Checklists to help you prepare for impactful and compliant omnichannel outcomes.
16th January 2023
Our interview series on what has changed in the world of patient engagement over the last decade, and what changes…