27th June 2023
The world has undeniably undergone a digital transformation, with all industries now offering us as consumers a choice of how we engage with them. Unfortunately the pharmaceutical industry is a little late to the party.
The world has undeniably undergone a digital transformation, with all industries now offering us as consumers a choice of how we engage with them. Unfortunately the pharmaceutical industry is a little late to the party.
Today we explore the role consent plays in helping the Healthcare and Bio-Pharma Industry market medicines and services to healthcare professionals.
Whether you have clicked on this article because the title has ruffled a few feathers, or because you are in eager agreement – let’s take a step back and get on the same page by defining and aligning on what Omnichannel is.
How knowledge and teamwork delivers great compliant omnichannel pharma results.
Using the word ‘omnichannel’ communicates a desire to deliver consistently brilliant and seamless experiences in all the settings where a brand and customer might interact.
Checklists to help you prepare for impactful and compliant omnichannel outcomes.
Our interview series on what has changed in the world of patient engagement over the last decade, and what changes…
Welcome to the MAIG Blog series! This is a first blog post on behalf of the Market Access Interest Group…
Our interview series on what has changed in the world of patient engagement over the last decade, and what changes…