- This event has passed.
Demonstrating effectiveness and ROI of omnichannel strategies in pharma is a critical component for decision-makers to identify spend, priorities and customer needs. Patient engagement is no different – but unlike a multi-channel tactical plan, defining KPIs and metrics for patient engagement is seen as more complex.
During this in-person session at the Royal Society of Medicine (RSM), the PEIG will bring together pharma, PAG, patient and vendor to discuss:
- Why measuring patient engagement is important
- How KPIs and metrics differ from more traditional tactical programmes
- Examples of where industry collaborations have defined and measured outcomes for patient programmes and initiatives
- Best practices for defining KPIs and measurement frameworks
Objectives:
- Give an opening plenary that sets the tone of why measuring patient engagement is important
- To showcase 2/3 examples where pharma have measured the impact of a patient engagement initiative
- Deliver a panel session to discuss setting up appropriate KPI frameworks for measuring the impact of patient engagement projects
Find out more about our speakers in our Speaker Spotlight article.
-
1:00 pm
Arrival and networking
-
1:30 pm
Welcome and opening remarks
Christine Buggle, Patient Engagement Interest Group Member
-
1:35 pm
Why measure Patient Engagement
Keynote on the objectives, considerations and practicalities of measuring effective patient engagement and outcomes
Emma Sutcliffe
-
1:55 pm
Measurement in practice: Industry case studies
Hear from 4 industry partners on how they have approached, embraced and delivered on measuring patient engagement and effective outcomes. Hear the learnings on how they have defined metrics, partnered for success and obtained buy-in along they way
Jalilah Gibson, PEN Partnersip
Mark Doyle, A Life in a Day
Rachel Addy, NHS
-
2:55 pm
Break
-
3:15 pm
Measurement in practice: Industry case studies
Hear from 4 industry partners on how they have approached, embraced and delivered on measuring patient engagement and effective outcomes. Hear the learnings on how they have defined metrics, partnered for success and obtained buy-in along the way.
Nisa Khan, CSL Behring
Jack Burton, Graphite Digital
-
3:35 pm
Measuring success – the PAG/patient perspective
Hear how a PAG/patient defines successful engagement and discover how communication methods can change over time
Claire Mather, Dr Sagair Hussain and Chris Clarke, DEBRA
-
3:55 pm
Panel discussion on designing KPI frameworks
A moderated discussion on key topics to consider when designing KPI frameworks for patient engagement initiatives
-
4:30 pm
Closing remarks
Christine Buggle, Patient Engagement Interest Group Member
-
4:45 pm
Networking drinks