The PM Society Awards are unique among healthcare creative awards in that they include categories judged by healthcare professionals – the targets of the work – as well as those judged by agencies and marketers.

Award categories are grouped below in accordance with the manner in which they are judged.

Target Audience Awards

There are five target judged awards as listed below. For the first three of these KantarHealth, an independent specialist healthcare market research company, arranges nationwide online surveys with a large representative sample of appropriate HCPs. What’s more, for the Secondary Care and Direct Mail categories, the respondents are chosen according to subject matter of the material being judged – a degree of thoroughness we believe to be unique amongst healthcare promotional awards.

Primary Care Advertisement GPs and Practice Nurses (online survey)
Secondary Care Advertisement Hospital Doctors and Nurses (online survey)
Direct Mail GPs, Hospital Doctors, Nurses (online survey)
House Promotion Panel session by a specially selected group of senior pharmaceutical executives
Corporate Communications

Entry criteria for all target audience judged awards includes:  Impact, Appeal, Credibility, Relevance


Craft Awards

Craft Awards are judged online and/or in panel sessions as shown below. Results of online surveys are reviewed and ratified by the Creative Director panel.

Primary Care Advertisement These three categories are judged online by a large contingent of senior healthcare agency creative personnel recruited by the PM Society each year. All UK healthcare agencies will be approached to take part in the judging.
Secondary Care Advertisement
Advertisement Campaign
Direct Mail These categories are judged in panel sessions by our specially selected panel of senior creative directors under the auspices of our head judge.
Sales Aid
Events and Exhibitions
Primary Care Campaign
Secondary Care Campaign
Patient Support
Disease Awareness
Interactive Communications


PM Society Awards 2016 sponsors: