The Pharmaceutical Marketing Innovation and Impact (PMi) Awards, are another pillar of our advancing standards awards programme.

The PMi Awards, now in our second year and a refocus on 15 years of the PM Society Digital Awards, focus on celebrating innovation and impact in pharmaceutical marketing and healthcare communications.

The refocus was well received by our industry in 2025, we high engagement in entering, attendance and sponsorship. The event was sold out!

The emphasis is on effectiveness (impact) and of course innovation in the concepts, formats, design of content and the use of a variety of media.

Our awards steering team have analysed the categories for relevance, changes and developments in technologies and we are pleased to present a first look at these for 2026. Click below to download a pdf summarising these.

For partnership opportunities across our awards programme, please contact Jenny@pmsociety.org.uk

Category Summary