What have we achieved?

The PM Society’s Industry-Agency Relationships Interest Group main focus is to promote best practice in Industry-Agency Relationships.

We are proud of the achievements of the group in the first 4 years.

Our main focus for 2024 has been the development of a practical ‘Guide’ to pharma procurement of agency services, based on the insights gathered through the surveys and activities of the last few years. This guide will be published before the end of 2024 and disseminated to relevant stakeholder groups.
We also seek to add more pharma members to the group, to increase the % towards 50%.
First pharma signatory of the Pitch Positive Pledge
How does the industry look in 2024? – perspectives from the PM Society Interest Group

Are we in need of a new procurement professional’s Guide to the Galaxy? survey – We also conducted a survey of procurement practices, our second survey of this kind. Findings showed that in 2023 there was a tightening of budgets and an increase in the commoditization of agency services, as well as a plan to bring more agency services in house in some pharma companies.
PM Society begins collaboration with the Pitch Positive Pledge – The PM Society signed up to this and initiated a new annual award to highlight good pitch practice. The objective has been to get pharma companies to sign the Pitch Positive Pledge.

Webinar: Virtual Pitching – A perspective from Procurement. To read the full event report, please click here.

We ran a survey to gather insights from pharma on pitching and on-boarding post COVID

The group helped judge two awards categories – Pharma Digital Partner and Pharma Marketing Pioneer

Face to Face event: Maximising the agency & procurement relationship – February 2020. To read the full event report, please click here.

Webinar: Industry Engagement post COVID 19 – June 2020. To read the full event report, please click here.

We added a new course to our training portfolio on “how to get the best out of your agency”

Articles