News & Insights

Why the smartest idea in the room might cost less than £15k

Constraints can force us to ask better questions: What is the real problem? What does the audience actually need? What could we do differently? What could we remove? What already exists that we could use in a completely new way? Find out more about why we've created our NEW ingenuity category for the PM Awards 2027

Everyone in pharma is asking what AI can do.

Everyone in pharma is asking what AI can do. Fewer are asking what it actually costs. The token bill is becoming visible, but it is only the small part. The bigger cost is often hidden in data readiness, integration, compliance review, human oversight, training, governance and the organisational redesign needed to turn a clever pilot into a useful, safe, scalable capability.

The PM Society and MATRI Coaching Announce Partnership

The PM (Pharmaceutical Marketing) Society is delighted to announce a new partnership with MATRI, promoting specialist programmes that support working parents through parental leave and return to work.

Why craft matters

As healthcare communications become more complex, more channel-diverse and increasingly shaped by automation, the human disciplines that transform good ideas into memorable experiences are becoming more valuable, not less. That’s why we’re expanding our craft categories this year.

PMi Awards 2026: innovation, connection and a changing industry

PM Society Board Members Stephen Page reflects on this year's PMi Awards which were held on 17th September.

The PM Awards aren’t just for agencies. They’re for the people who make great work happen

For decades, the PM Awards have been a fixture in the pharma and healthcare communications calendar - a place to celebrate the very best of our industry.

PMi Awards 2026 – The Winners and Highlights

The PMi Awards 2026 was a sell-out for the fourth year running, with over 500 people attending from across the pharma marketing and healthcare communications industry.

Beth Stagg and Kath Cotton take on Co-Leadership of the Sustainability Interest Group

Beth and Kath both have a keen interest in sustainability and are excited to join forces to help elevate environmental initiatives for the Society and its Membership.

Is plain language enough? Moving beyond simplification in patient communications

Clear language is crucial to support access, remove barriers, and help more people engage with information. However, effective communication depends on more than readability alone.