Promoting Best Practice

Whether you are in a pharmaceutical marketing, medical or procurement role or work in agency client services, you will know the importance of good relationships between clients and their agencies. There is the important business of selecting an agency through the pitching process as well as building a true partnership to ensure the optimum development of campaigns and programmes.

The PM Society Industry / Agency Relationships Interest Group (IARIG) has been set up to promote best practice in how agencies and their clients work together. Made up of experienced individuals from Pharma and agencies we meet quarterly to discuss the current environment and initiate workstreams that we feel will highlight areas for improvement and help facilitate change.

We are keen to hear from Pharma professionals in Procurement, Marketing and Medical Affairs as well as agency MDs to get involved with the group.

If you would like to get involved with the group please contact

Latest Industry / Agency Relationships articles

PM Society Pitch Practice Survey 2019

Background This survey on Pitch practice was run in 2019 by the PM Society’s Industry-Agency Relationships Interest Group (IARIG)...

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Maximising the agency & procurement relationship - part II: Meeting Report

The ‘Maximising the agency & procurement relationship – part II: New models for pitching in the 20s’ event took...

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What's the secret behind a strong Client/Agency partnership?

What’s the magic formula that makes some clients and agencies click, while others collide rather unsuccessfully and before you...

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Running a Successful Pitch

10 Top Tips Consider whether you need a pitch at all: Pitching is expensive for everyone. Could one of...

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The cost of pitching and the size of the prize

Recent research conducted by the PM Society revealed that 61% of agencies spend over £15,000 in internal agency time...

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How long do agencies need to develop their best pitch?

In the recent survey on pitch practice conducted by the PM Society, agencies and clients commissioning work in healthcare...

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