News & Insights

The PMi Awards; supporting pharma to navigate the future of healthcare communications

For a pharma marketer weighing up a limited events budget, the case for being in that room is worth setting out plainly.

PM Society’s Pharmony Summit 2026 Report Launched

On 9 June, more than 130 people from pharmaceutical companies, agencies, procurement teams and industry organisations came together at 1 Wimpole Street for the PM Society’s Pharmony Summit 2026.

Advancing Standards, Together: PM Society 2025 Impact Report

Released at a pivotal moment for UK healthcare marketing, Advancing Standards, Together reflects a sector moving decisively toward measurable impact, clearer professional standards and stronger operating discipline.

The AI amplifier can cut both ways

Authored by Mark Wheeler PM Society Pharma partner and IARIG member. The slop problem There is a version of the AI-and-creativity…

How do you nail the media brief for HCP engagement?

Steve Simmonds and Ram Patel explore the subject. A successful paid media campaign aimed at HCPs, should put the creative agency’s work, in the…

The End of the Old Normal: Re-evaluating Client–Agency Partnerships in Pharma

As the typical client–agency relationship has completely evolved in recent years, we are keen to understand what makes a great…

Why Enter the PMi Awards

What do the PMi Awards recognise and celebrate? How do the PMi Awards fit into the PM Society’s Advancing Standards programme? What type of organisations should be entering or engaging? What…

The Value Problem: Moving from Chemistry to Credibility

Authored by Patrick Kearns and Paul Hutchings, PM Society IARIG working group “Value” is one of the most frequently used,…

PM Society Board welcomes Frankie Everson and Mark Wheeler and says farewell to Chair, Dom Marchant

The PM Society today announces the addition of two new fixed term positions to the Board. The Agency Partner and…