How do you nail the media brief for HCP engagement?
Steve Simmonds and Ram Patel explore the subject. A successful paid media campaign aimed at HCPs, should put the creative agency’s work, in the…
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How do you nail the media brief for HCP engagement?
Steve Simmonds and Ram Patel explore the subject. A successful paid media campaign aimed at HCPs, should put the creative agency’s work, in the…
Read article
The End of the Old Normal: Re-evaluating Client–Agency Partnerships in Pharma
As the typical client–agency relationship has completely evolved in recent years, we are keen to understand what makes a great…
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Why Enter the PMi Awards
What do the PMi Awards recognise and celebrate? How do the PMi Awards fit into the PM Society’s Advancing Standards programme? What type of organisations should be entering or engaging? What…
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The Value Problem: Moving from Chemistry to Credibility
Authored by Patrick Kearns and Paul Hutchings, PM Society IARIG working group “Value” is one of the most frequently used,…
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PM Society Board welcomes Frankie Everson and Mark Wheeler and says farewell to Chair, Dom Marchant
The PM Society today announces the addition of two new fixed term positions to the Board. The Agency Partner and…
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The 40th PM Awards – Winners Announced
21GRAMS wins big AstraZeneca tops the client leader board The 40th PM Awards, supported by headline sponsor Avalere Health, were…
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We Support Future Talent in an Evolving Industry
Championing the next generation of talent is a key pillar of activity for the PM Society. At the 7th ‘A…
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What pharma marketers can learn from Nike and other global brands
This is your opportunity to bring fresh thinking into pharma marketing. Learn how leading consumer brands inspire loyalty, and how…
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2025 Impact Report Summary
Advancing standards, together. 2025 Impact Report Summary 2025 was a year of impactful progress for the PM Society and for…
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