News & Insights

Diversity Survey Results 2024

In 2021 the PM Society Diversity & Inclusion Interest Group decided to explore experiences of diversity and inclusion in pharma and healthcare agency organisations. The survey gave some valuable insights and brought up some interesting questions and the group decided to repeat the survey in 2024. The results have been compared to see how the situation has changed in the last 3 years.

PM Society Marketing Leadership 3rd fireside chat with Simon Lloyd

Great session with Simon Lloyd hearing lessons in marketing leadership from other sectors.

The Power of Coaching

Regardless of organisation or sector, the most impactful leaders today are those who know how to coach — who empower their teams to discover their potential, overcome obstacles, and achieve lasting growth. Effective management and leadership hinge on the ability to inspire and elevate others.

Leading Performance

Enhancing the performance of others involves balancing leadership and management to create environments within which people engage and flourish. Management might be regarded as a concern for the task and process, whilst leadership focuses on people.

Memorable Presentations: why beginnings and endings matter and how to do things differently

No matter what your particular expertise is in the health marketing space, from account management to sales, to writing or training, a good presentation is an invaluable tool for helping get the message across.

Strengthen Assertiveness in the Workplace: 5 Proven Tips to Boost Your Confidence

Assertiveness is an essential skill for navigating the workplace effectively. Developing this skill will not only improve your confidence but also enhance your relationships with colleagues, improve decision-making, and help you manage difficult situations professionally.

AI in Pharma Communications: Real-World Success Stories and Advanced Applications

The pharmaceutical industry is beginning to realise the transformative power of artificial intelligence (AI) in enhancing customer engagement. In the first article, we explored basic AI applications, such as using generative AI for content creation and data analysis.

PM Society Marketing Leadership 2nd fireside chat with Phil Jackson

If you missed it, watch this 45 min conversation with Phil Jackson sharing his insights from Haleon, GSK and more, about measuring impact in marketing.

Demystifying GenAI: What It Is and Why It Matters to Pharma Marketers

Artificial Intelligence (AI) is revolutionising various industries, and pharmaceutical marketing is no exception.