AI in Pharma Communications: Real-World Success Stories and Advanced Applications
The pharmaceutical industry is beginning to realise the transformative power of artificial intelligence (AI) in enhancing customer engagement. In the first article, we explored basic AI applications, such as using generative AI for content creation and data analysis.
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PM Society Marketing Leadership 2nd fireside chat with Phil Jackson
If you missed it, watch this 45 min conversation with Phil Jackson sharing his insights from Haleon, GSK and more, about measuring impact in marketing.
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Demystifying GenAI: What It Is and Why It Matters to Pharma Marketers
Artificial Intelligence (AI) is revolutionising various industries, and pharmaceutical marketing is no exception.
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1st PM Society Marketing Leadership fireside chat
1st PM Society Marketing Leadership fireside chat with Simon Merritt, Simon Grime and Carwyn Jones. Watch the on-demand conversation with Simon Merritt, discussing innovation in marketing leadership in consumer health
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PM Society Awards – fast facts
Following the recent sell-out PM Society Digital Awards and some of the feedback we received both formally and informally via social channels we thought we would share some fast facts. We can’t cover everything here but hopefully we’ve provided some answers to your questions.
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2024 PM Society Digital Award Winners
Syneos Health Communications & Precision AQ lead agency list Novartis, Roche & Takeda share top client spot
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PM Society’s Sixth Careers Event – 26th February 2025
For the sixth year running the PM Society will be bringing their ‘A Career in Pharmaceutical and Healthcare Communications’ Event back to the Royal Society of Medicine.
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PM Society Announcement – Marketing Leadership Programme
The PM Society is delighted to announce a new programme of activity to promote marketing leadership in the industry.
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Digital Interest Group video with Dr. Asif Qasim, consultant cardiologist and CEO of MedShr
In this illuminating video, Dr. Asif Qasim, consultant cardiologist and CEO of MedShr, shares expert advice for pharmaceutical marketers on how to effectively engage with healthcare professionals.
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