News & Insights

Strategic Implementation of AI in Pharma: A Roadmap to Long-Term Success

Artificial intelligence is reshaping the pharmaceutical industry, offering powerful solutions to improve marketing, medical affairs, and operations. This article provides actionable insights for pharmaceutical professionals, through real-life examples.

Procurement Strategies Guide

The Industry Agency Relationships Interest Group has been working on a guide to procurement in pharma marketing and communications for over a year.

PM Society Initiatives and Progress – 2024 Round Up

As 2024 draws to a close, it’s a great opportunity to reflect on our great work and achievements over the year.

Diversity Survey Results 2024

In 2021 the PM Society Diversity & Inclusion Interest Group decided to explore experiences of diversity and inclusion in pharma and healthcare agency organisations. The survey gave some valuable insights and brought up some interesting questions and the group decided to repeat the survey in 2024. The results have been compared to see how the situation has changed in the last 3 years.

PM Society Marketing Leadership 3rd fireside chat with Simon Lloyd

Great session with Simon Lloyd hearing lessons in marketing leadership from other sectors.

The Power of Coaching

Regardless of organisation or sector, the most impactful leaders today are those who know how to coach — who empower their teams to discover their potential, overcome obstacles, and achieve lasting growth. Effective management and leadership hinge on the ability to inspire and elevate others.

Leading Performance

Enhancing the performance of others involves balancing leadership and management to create environments within which people engage and flourish. Management might be regarded as a concern for the task and process, whilst leadership focuses on people.

Memorable Presentations: why beginnings and endings matter and how to do things differently

No matter what your particular expertise is in the health marketing space, from account management to sales, to writing or training, a good presentation is an invaluable tool for helping get the message across.

Strengthen Assertiveness in the Workplace: 5 Proven Tips to Boost Your Confidence

Assertiveness is an essential skill for navigating the workplace effectively. Developing this skill will not only improve your confidence but also enhance your relationships with colleagues, improve decision-making, and help you manage difficult situations professionally.