Pharmony is an initiative launched in 2026 by the PM Society, focused on transforming how pharmaceutical companies and agencies collaborate.
The pharmaceutical marketing and communications landscape has changed significantly. Budgets are under pressure. Already stretched clinicians are having to navigate increasing workloads. Technology, including AI, is reshaping how work is delivered and altering expectations. The traditional agency model is at a turning point as industry demands change and 2026 is set to be another tumultuous year for the sector.
