Creativity for Good

Now in its 7th year, Creativity for Good is back for the PM Awards 2027.

This year’s Creativity for Good initiative is now open! You are invited to create a bespoke digital artwork that will become part of the Dementia Carers Count Art Gallery – a physical and virtual exhibition showcasing the great work and challenges of those providing care for people living with dementia.

The gallery will be a key part of the PM Awards 2027 AND this year there will be a PM Award presented to the best artwork (as judged by a panel including the charity).

Theme: Half of us will become dementia carers, or need care – we need to showcase the scale of this situation whilst also focusing on the messages of hope and positivity. This charity provides support and care precisely for those whose role has become all about providing support and care for others. Keyword is “community” – fighting not only a condition but loneliness through community.

The 2026/2027 Challenge

How many? There will be a limit to how many we can display so it is first come, first served. We are limiting the number to 40 as that enables us to have sufficient space for all work to be displayed.

The cost? We are aware that the economic climate, especially for agencies, is harder than it has ever been so we are reducing the entry cost to just £700. Of that, £550 will go directly to the charity and £150 will be used to cover the cost of building the gallery itself, the online portal, and the cost of printing all the artwork.