Is Pharma Marketing built on Straw, Sticks or Bricks?
Royal Society Medicine 1 Wimpole Street, LondonWhat Learning and Development needs to do to raise Pharma marketing capability. Here’s a question for you “name a sector that excels in marketing?” Your first thought probably isn’t the pharmaceutical sector, and that drove us at the PM Society to ask why? With this powerful question in mind, we spent the summer listening to you,…