Creativity for Good

THE CHALLENGE

In celebration of the 40th anniversary of the PM Awards, we’re setting a bold new ambition for Creativity for Good 2025/2026. This year, we’re moving away from the single-entry competition format to launch a collaborative, industry-wide creative movement—inviting 40 agencies to join forces and create a one-of-a-kind digital art installation at the awards and virtual gallery online that champions mental health in healthcare.

THE PURPOSE

We are proud to support You Okay, Doc?, a small but vital mental health charity for UK healthcare professionals. Their mission: to build safe, compassionate spaces where doctors, nurses, and HCPs can be open about their mental health and access support that saves lives.

Why It Matters
• 1 doctor dies by suicide every 3 weeks in the UK
• 39% of doctors report feeling burnt out
• 1 nurse attempted suicide every day in 2022

We aim to raise £40,000, double their operating budget, and support 17,000+ healthcare professionals.

Learn more: www.youokaydoc.org.uk or follow on Instagram @youokaydoc to see the difference they really do make

Find out more about our Creativity for Good creative challenge

PM Awards 2026