The 40th PM Awards, supported by headline sponsor Avalere Health, were held on 20th March 2026 at the JW Marriott Grosvenor House London. Over 850 industry professionals came together for this prestigious annual event to celebrate the best creative work in pharma marketing and healthcare communications.
Outgoing PM Society Chair Dom Marchant began the afternoon by introducing this year’s Creativity for Good initiative for charity You Okay, Doc?, dedicated to supporting the mental health and wellbeing of healthcare professionals. This year the PM Society asked 40 generous agencies to donate £1000 each and to produce an artwork, all of which were displayed at the awards event. Standing at over £40,000, the money raised was the largest contribution to charity through the PM Awards in its 40-year history.
The ceremony was hosted by Russell Kane and Alan Dedicoat, with internet sensation Troy Hawke providing entertainment on arrival and eight-piece ensemble Hot Piece of Brass providing live music.
As a special addition to the 40th PM Awards, attendees got a chance to look back over the best pharma advertising and marketing campaigns of the last four decades: For some it was a trip down memory lane, seeing print ads that were familiar from the 90s and 00s. For others it was completely new, highlighting how much pharma marketing and advertising has changed over forty years.
