Markify HCP Behavioural Science Award
The essence of marketing is to create a behavioural change (eg. getting customers to start buying your product, to buy more or stop buying a competitor). The PM Society is excited to offer a first of its kind marketing category around behavioural science. The new ‘Markify HCP Behavioural Science Award’, will use an evidence-based behavioural science analysis tool to evaluate this year’s award entries, and top performing campaigns will be shortlisted for this prestigious new award.
You will automatically be entered* free of charge into this new award when you submit your entry into at least one of the following HCP effectiveness categories:
- Brand Promotion
- HCP Education, training & support
- Multichannel Campaigns
- Long Term Campaigns
Within this category, we will evaluate the execution of your campaign using the Markify evidence-based behavioural science framework, which will objectively score your content and provide a free behavioural science feedback report. This award goes beyond what looks good, and evaluates what is likely to be effective, based on behavioural science.
- Awareness/Attention: Characteristics of the campaign that increase the chance of customers starting to engage with it
- Engagement: Characteristics of the campaign that increase the depth of engagement
- Impact: Characteristics of the campaign that increase the resonance and impact of the campaign
- Overall behavioural science effectiveness score: This will be a combined behavioural science score generated from your entry.
Every entrant in this category will receive a copy of their report on request.
*You can choose to opt-out of entering this award if you wish.
