40 Years. 4 Decades. Countless Breakthroughs. Which Ad Gets Your Vote?
To celebrate 40 years of the PM Awards in March 2026, we’re turning the spotlight on the ads that defined an industry.
From bold creative leaps to campaigns that changed conversations, these are the ideas that inspired, challenged, and shaped the world of healthcare communications.
A panel of past PM Awards judges has handpicked the standout campaigns from each decade — now it’s your turn to decide which ones truly made their mark.
Take a trip through four decades of creativity. Relive the breakthroughs. And cast your vote for the ads that advanced standards for us all.
Please click below to view the finalists and vote for your favourites.
IMPORTANT, by clicking the link below you acknowledge that:
- the images displayed were created for healthcare professionals, not the general public
- you are viewing them as a member of the pharmaceutical marketing and healthcare communications community to assess their creativity and impact as part of this commemorative awards process
- many of these campaigns feature products no longer marketed
- all materials were sourced from PM Society results brochures (which have been freely available) from the past 40 years
- high-resolution artwork was requested from the relevant companies where possible
- this content is presented solely for professional recognition, not product promotion
- you will need to enter your email address to make your vote count; this is only to ensure you are a member of the pharmaceutical marketing and healthcare communications community. Please be assured your email address will not be used for any other purposes, and if you are not a PM Society member, it will be deleted from our system once voting has ended
- your vote will be anonymous and non-attributable
If you have any concerns, please contact Carwyn Jones, PM Society Data & Governance Lead.
