Are you part of a cross-functional team launching a new brand or indication in the next 12-18 months? If yes then previous course participants would recommend you and your cross-functional team participate in this Mastering Launch Excellence workshop to help make your launch a success! Launching a new medicine has always been tough. Healthcare changes,…
We’ll kick off the Social again between 16:45 – 17:30 on March 11th with the session Market Access and COVID-19: Reflection on 2020 featuring Andrew Mumford, Principal Consultant, Market Access, Initiate Consultancy and one of the Co-Leads of the MAIG. After that we’ll be scheduling the Social for the 2nd Thursday of each month, let us know any topics you’d like…
Who will benefit? New and aspiring marketers and those wanting to refresh their marketing thinking and be fitter to handle today’s healthcare environment. Topics covered Overview of pharmaceutical marketing Pharmaceutical marketing strategy concepts and tools Effective market and competitor analysis Increasing impact through effective segmentation & targeting Building competitive advantage through creative product positioning The…
Are you looking to develop your communication skills, to learn how to impact, influence and inspire? We believe that anyone can be taught these skills, it’s simply a set of tangible behaviours that can be replicated and integrated into our everyday lives and when used properly can help build your confidence, enhance and sustain your…
Who will benefit? Recommended for anyone working in a role that requires collaboration and alignment with marketing colleagues, including sales, medical, regulatory, finance, market access and health economics. Core competencies Appreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities Understanding what a good marketing strategy looks like and…
Introduction Rather than the artificial division being made between compliance in digital and social media and compliance in everything else this course looks at how to handle issues of ethics and compliance across all channels. Doing so shows how the same principles underpin all regulation and this will equip attendees with the skills to develop…
Whilst 2020 is now in the past, most of us can agree that some aspects of virtual pitching maybe here to stay. We all had clients that never stopped in lockdown but most us experienced a short hiatus in pitch activity in March and April of last year. But business moved on and pitching went…
About the course These two sessions, which will be delivered via Zoom on consecutive days, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience. It’s a relevant subject for most people in business today but…
Introduction Competent leadership and managerial skills are more desirable now than ever to ensure team engagement during these uncertain times. The manager’s behaviour and actions can be pivotal to the productivity of the team. Unfortunately, new managers can sometimes be thrown into managing others without knowing where to start or given adequate training and coaching…
Who will benefit? Recommended for anyone working in a role that requires collaboration and alignment with marketing colleagues, including sales, medical, regulatory, finance, market access and health economics. Core competencies Appreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities Understanding what a good marketing strategy looks like and…
