Proud to Promote
With grateful thanks to our sponsor
Refractory cytomegalovirus infection can be a significant complication, post-transplantation. Takeda’s successful first-year product launch into this therapy area—a first significant innovation in this area in a decade—built on advisory board insights and consultations to educate and raise awareness of the medicine, with a core focus on the specific needs of UK patients and the NHS.
Promotional materials—including an eDetail, leave-pieces, video assets, and an innovative and interactive digital discussion tool—supported conversations with HCPs. In-person and virtual meetings launched the brand and facilitated networking between physicians.
We are proud to help bring this medicine to patients.
Judge’s Comments
This was the standout entry that most clearly made the case that promotion of medicines brings benefits to patients and society. The promotional campaign Precision AQ developed and delivered with Takeda was founded in part on patient insight and with the end goal—the needs of patients—in mind.
Even very effective medicines do not promote themselves. Without targeted and considered promotional campaigns like this one, patient care can be compromised through lack of awareness and inaction. The judges’ decision was unanimous that this entry best exemplified the concept of being Proud to Promote based on the impact the promotion to HCPs had on the lives of patients.
Lewis Dowling, Experienced Pharma Commercial Leader
The Studio x Uniphar ran a promotional and educational campaign that reached hundreds of healthcare professionals (HCPs) with promotional and educational resources. The goal was to foster HCP engagement with the industry via a hybrid educational series sponsored by pharmaceutical companies.
The campaign aimed to balance providing valuable education with ethical promotion, ultimately advancing women’s healthcare.
A NEW DIMENSION OF ANALYTICAL POWER marked the grand unveiling of the cobas® Mass Spec, positioning the instrument as an entirely new dimension in laboratory technology. Reimagining the presentation format, we journeyed through a portal of discovery, exploring past obstacles and the near-unimaginable analytical potential of the future.
A 20-minute, non-stop video performance allowed speakers to sell the dream without a single PowerPoint click. Bespoke CGI, seamless video editing, and fully composed audio engaged all senses, flawlessly executed across two immersive stages.
This emotive approach has positioned the technology as more than just a series of capabilities—it represents unparalleled analytical potential for humanity and beyond.
