Pharma Technology Impact
With grateful thanks to our sponsor
AstraZeneca ensures online content is compliant when published but knowing that assets get repurposed, altered or become out-of-date, AZ audits its entire digital estate regularly to ensure continued compliance.
Doing so manually had become impossible so Digital Control Room designed an automated solution that examines every page, link, image and PDF worldwide, determining whether each element still meets AZ’s governance and compliance requirements. Dashboards give teams a deeper level of insight while content owners receive, review, and respond to real-time compliance alerts.
Timelines and costs have been slashed; productivity has been boosted; and digital marketing compliance has been significantly enhanced.
Judges Comments
Compliance is rarely seen as a “sexy” subject but with this campaign, DCR have delivered an incredibly impactful digital solution to an established and ongoing problem that many companies face. Judges commented that their approach to solving a complex global issue highlights the use of lateral thinking, effective use of technology and strong support from experts, with resultant delivery of clear savings in time and costs and, most importantly, safe businesses.
The judges were genuinely delighted to see innovation and automation come to this space and highly commend DCR for a robust, agile and rapid solution, leading to a dramatic improvement in compliance. Generating true impact with tangible results, DCR have made a massive difference!
Emma Harris, DPO & Omnichannel Lead, Ferring Pharmaceuticals
PIRL™ is a cutting-edge AI platform revolutionising how pharmaceutical brands engage with Healthcare Professionals (HCPs).
By harnessing over 27 billion data points, PIRL offers hyper-personalised insights that enable precise targeting, optimised resource allocation, and enhanced ROI. The platform empowers brands to connect with HCPs through tailored strategies that resonate on an individual level, driving significant sales uplifts and improved patient outcomes.
Through predictive analytics and advanced audience profiling, PIRL has transformed traditional pharma marketing into a dynamic, efficient, and impactful process, meeting the evolving needs of healthcare professionals.
SpotMe Anywhere revolutionises pharmaceutical event management by seamlessly integrating with CRM systems to maximise HCP engagement and ROI. This innovative platform addresses the disconnect between expensive pharma events and field teams, transforming how insights are captured and utilised.
By involving field teams in the event process, SpotMe Anywhere has achieved impressive results: a 12% increase in event registrations, a jump from 35% to 68% in webinar attendance rates, and a 58% increase in post-event meeting acceptances. The platform’s ability to standardise performance metrics across markets has empowered top pharma companies to make data-driven decisions, ensuring accountability and optimising congress results.
SpotMe Anywhere is redefining the future of pharma-HCP interactions.
Vodori’s Pepper Flow is a purpose-built material review and approval software used globally by pharmaceutical companies. Its innovative Digital Review module, fully integrated within Pepper Flow, revolutionises the traditional approach to web content review and approval.
Created to address inefficiencies and compliance challenges of outdated PDF-based processes, Digital Review provides a streamlined solution for directly reviewing, annotating, and approving interactive web content. This innovative module reduces approval times by 47%, enhances compliance, and integrates effortlessly with existing workflows.
By leveraging cutting-edge technology, Pepper Flow Digital Review is the first, and only, interactive web content review solution developed specifically for the pharmaceutical industry.
AstraZeneca’s ANDEXXA team needed to differentiate with a new gold standard for customer engagement, and enhance AZ’s reputation for innovation.
Box Bear HoloPresenter delivered those results. The HoloPresenter platform allows multiple users to see and interact with the same 3D content simultaneously, located in shared physical space. Combining positional, audio and animation data, the system enables Sales Managers to guide customers through interactions with MoA animations, emerging trial data and KOL expert thinking.
Across nine congresses, HoloPresenter delivered more than 204 hours of rep contact time with 2,266 HCPs, yielding lasting impact. As one user said, “One word: Amazing”.
HCP preferences have changed!
According to Across Health, a “Digital Divide” has appeared between HCPs, who increasingly want digital or a mix of digital and face-to-face engagements, and pharma field teams, who are returning to the comfort zone of face-to-face. According to McKinsey, there is a potential 5-10% sales uplift from closing the “Digital Divide”.
Cheemia, omnichannel HCP engagement experts, have created three online omnichannel HCP engagement training platforms—Cheemia ReSET, Cheemia ReINSPIRE and Cheemia ReADAPT—that focus on supporting field teams and first-line managers with the mindset and skillset they need to thrive using omnichannel engagement tools.
We partnered with Astellas to create a brand new global design system, rooted in stakeholder and customer insight, in just 4 months.
The new design system has enhanced digital experiences for HCPs and patients by offering a consistent visual identity, improved accessibility, and intuitive interaction.
It has enabled brand teams to focus on creating valuable content within a compliant and standardised, yet flexible framework—laying the foundations for omnichannel success. In under 6 months, 40 websites were launched across 15 countries, with website development times reduced from 2–3 months to 2–4 weeks, and launch costs reduced by 90%.
