Meetings & Events

GSK wanted to create stopping power for HCPs to pay attention to the burden of shingles and help them to discuss prevention with all eligible patients. But how could they inject new life into that conversation? Introducing Albert, the first humanoid installed with the varicella-zoster virus.

Using state-of-the-art technology in a compelling, memorable way, Albert allowed the HCPs attending some of the most important medical congresses in the world to examine the disease up close and get personal.

In addition to drawing large crowds to discuss shingles and its impact, Albert also underscores GSK’s role as a healthcare innovator.

Judge’s Comments

Finding innovation that truly stops HCPs in their tracks at congress is a perpetual challenge. In Albert the Robot, the judges thought this team had found a relevant and engaging way to overcome that hurdle and also deliver meaningful results. Albert wasn’t only a brilliant way of attracting people to the stand and providing answers to their questions –  he had a personality too. This unique approach clearly resonated with the audience and seeing how this evolves across other digital channels will be fascinating.

Albert is a truly great initiative to attract customers to the booth, garner interest in a condition that may be thought of as ‘old news’ and, critically, convince them that they should discuss vaccination with their patients.

Therefore, the judges were impressed with how the team combined robotics, AI and meaningful clinical content to bring shingles to the forefront of customers’ minds!

Gemma Allen, Independent AI Consultant

AstraZeneca’s ANDEXXA team needed to differentiate with a new gold standard for customer engagement, and enhance AZ’s reputation for innovation.

Box Bear HoloPresenter delivered those results. The HoloPresenter platform allows multiple users to see and interact with the same 3D content simultaneously, located in shared physical space. Combining positional, audio and animation data, the system enables Sales Managers to guide customers through interactions with MoA animations, emerging trial data and KOL expert thinking.

Across nine congresses, HoloPresenter delivered more than 204 hours of rep contact time with 2,266 HCPs, yielding lasting impact. As one user said, “One word: Amazing”.

Global Pain Awareness Week is an enduring, non-promotional, educational event—developed by experts, for experts—now in its fourth year.

Hosted across four days, it’s a recognisable event in the pain community’s calendar providing relevant, meaningful and in-demand content to HCPs to benefit patients. In 2023, the focus was on impacting the standards of care for people living with pain, covering inclusivity of underrepresented patient populations, and trends in reported pain behaviour, to enable more open and compassionate conversations with patients.

Through its global digital-and-hybrid reach, delegate-reported data demonstrated up to 2.3 million patients worldwide benefitting from Global Pain Awareness Week 2023.

We designed a bespoke disease awareness booth for CoNCERT Pharmaceuticals Inc. (subsequently acquired by Sun Pharma) to educate on Alopecia Areata (AA) at AAD 2023. Our task was to ensure dermatologists understood the SALT score, an industry standard for assessing scalp hair loss in patients with AA.

Digital components were designed to attract, engage and educate. Interactive CGI screens of patients with differing baldness patterns were used to attract audiences. Screens showing the psychosocial and physical impacts of AA were deployed to engage and we developed a unique game to educate delegates on the SALT Score using real patient images.

For ICML 2023, OPEN X Health were challenged to create a congress booth that would keep attendees coming back for repeat visits. So we commissioned an artist to paint a mural of hope—live—across the three days of the congress.

This “living” mural was elevated into a powerful mixed media experience by incorporating digital projection mapped hummingbirds, butterflies, and plants, that interacted with the painted elements.

The booth had real stopping power. As it evolved, delegates returned to ask questions, engage with our data, and even to contribute to the mural themselves, becoming part of the experience.

A NEW DIMENSION OF ANALYTICAL POWER marked the grand unveiling of the cobas® Mass Spec, positioning the instrument as an entirely new dimension in laboratory technology.

Reimagining the presentation format, we journeyed through a portal of discovery, exploring past obstacles and the near-unimaginable analytical potential of the future. A 20-minute non-stop video performance allowed speakers to sell the dream without a single PPT click. Bespoke CGI, seamless video editing, and fully composed audio engaged all senses—flawlessly executed across two immersive stages.

The technology of the future was represented by abstract wonder, sparking the audience’s imagination, and challenging their ambition, because near-unfathomable analytical possibility has arrived.

Fabry Disease is very rare, affecting only 1 in 40,000 individuals, making national consensus on treatment practices crucial. Our campaign aimed to align UK clinicians on transition of care and early treatment initiation in Fabry Disease.

Utilising personalised communication, SFMC campaign journey, an interactive whitepaper and strategic technology, we exceeded key engagement metrics, leading to participation from 82% of UK treatment centres.

This campaign significantly increased HCP awareness of early treatment benefits, resulting in a 42% belief shift. By fostering national alignment, this initiative has enhanced patient care, ensuring a unified approach to managing this rare disease effectively.

The Primary Care Women’s Health Forum (PCWHF) contracted The Studio × Uniphar to deliver its Annual Conference 2024. As a community interest company progressing and promoting standards in women’s health, the PCWHF Annual Conference is the UK’s leading primary care women’s health event, attracting 200+ clinicians and driving best practice.

Shaping the agenda to meet real clinical needs aligned to policy and best practice, the inclusive, hybrid event and multichannel communications drove engagement with hard-to-reach HCPs.

The Conference exceeded attendance, sponsorship and new member registration targets. 99% of delegates rated it as good or excellent, and very relevant to their work.